DoubleVerify, a software platform for digital media measurement, data and analytics, has announced its Connected TV (CTV) Fully On-Screen Completion measurement offering. The new capability will allow advertisers to measure signals that offer a strong proxy for viewability on CTV. CTV viewership has grown dramatically during the COVID-19 pandemic, boosting streaming video consumption by nearly […]

Video ad tech company Unruly has expanded its brand protection solution through a global partnership with DoubleVerify, a software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is now being rolled out across multiple markets worldwide, including the UK. As part of […]

DoubleVerify, a software platform for digital media measurement, data and analytics, has launched a new transparency and reporting solution for Connected TV (CTV) inventory. The solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices. “DV’s mission is to give advertisers clarity […]