Magnite, the independent sell-side advertising company, has announced the launch of Magnite Orchestration, a coordination layer that enables buyers to connect their buyer agents to Magnite’s seller agent and build on the industry’s largest pool of premium inventory, supply-side intelligence, and automation. Magnite is also expanding its buyer agent and seller agent capabilities, and is […]
Hoppr, a specialist in addressable TV and targeted advertising solutions, has announced the appointment of Jim Groves as Chief Revenue Officer (CRO), based in London and effective immediately. Groves brings 25 years of media industry leadership, most recently serving as Managing Director at Dentsu in Australia. He has also held roles across WPP, Ogilvy and […]
B2B marketing agency Ledger Bennett, part of Havas Media Network, has appointed Dentsu’s Jason Fletcher as Executive Creative Director to strengthen its creative leadership and support its Forever Customer proposition Fletcher brings more than three decades of creative leadership experience spanning both B2B and B2C. Most recently, he spent seven years at Dentsu, where he led B2B creative work for […]
RAAS LAB, the platform delivering real-time relevance and meaningful results for advertisers, has announced the appointment of Krane Jeffery as VP of Commercial. Bringing a wealth of knowledge and experience from across the advertising and media ecosystem, Krane will help RAAS LAB scale its business growth, including forging new relationships with international brands and agencies. […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced that dentsu is the first to deploy pause ad campaigns across PubMatic’s premium Connected TV (CTV) inventory. This collaboration comes as PubMatic’s CTV business surged by 50 per cent year-over-year last quarter, reaching 26 of the top 30 streaming platforms globally, and […]
Magnite, an independent sell-side advertising company, has announced a strategic partnership with dentsu in EMEA to accelerate innovation and performance across the media supply chain. Dentsu is tapping into Magnite’s built-for-video tools and technology to power dentsu Total TV and support its ambition to lead in the ‘Algorithmic Era’ of advertising, where interoperability, automation and […]
Roku and Dentsu have revealed findings from a study looking at how US consumers engage with shoppable TV. As streaming becomes the dominant mode of TV consumption, advertisers are reimagining what’s possible with shoppable TV and how to best engage with consumers. Key insights from the research show that consumers are increasingly open to shopping […]
Corporate trade company Active International, part of AMS (Active Media Services), an independent media solutions company, has announced the appointment of former Sky Media executive Ruth Cartwright as its new managing director. After serving as managing director of Active International’s UK team for four years, the company has also promoted its current managing director, Cameron […]
RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, has announced the appointment of Laura Stephens as Head of Agency Sales UK. With over a decade of experience in digital, her appointment comes at a significant growth stage for the business. Having recently launched its Relevant Marketplace (RMP) […]
FreeWheel, the technology platform for the TV industry, has named Kris Magel as Head of Global Agency Partnerships. In this role, Magel will oversee agency collaborations – leading relationships and the company’s commercialisation structure for agency partnerships globally while working closely with the executive leadership team to identify and capitalise on revenue growth opportunities. He […]