Advanced Television

coronation street

ITV shooting Emmerdale / Coronation Street crossover

ITV has announced that a soecual soap crossover episode, in which the worlds of Coronation Street and Emmerdale come together for the first time, will be called Corriedale. Filming has begun on the special one off celebration of two of the nation’s most-watched soap operas, which will see the residents of Weatherfield join forces with […]

October 6, 2025

ITV launches anniversary pop-up FAST channel

ITVX is opening up a world of archive ITV footage for viewers to revel in to mark ITV’s 70th anniversary – including previously unseen versions of enduring entertainment shows, classic comedy, new archive content and hours of full-length ITV news coverage of historic news events. From now until the end of the year, viewers seeking […]

September 22, 2025

ITV, Jet2holidays get set for The Great Escapers

The Great Escapers is a new prime time series, which will take some of the nation’s best known ITV faces and send them off on their very first holiday together. Produced by South Shore and co-funded by Jet2holidays, this 4x60minute travelogue series will see famous faces travel to some of Europe’s premiere holiday destinations such […]

June 3, 2025

ITVX hits 1bn streams in Q1

ITVX has achieved a record-breaking billion streams in a quarter for the first time. ITV’s flagship soaps Coronation Street and Emmerdale have had a strong start to the year, with 124 million streams on ITVX. Soap viewing is up +35 per cent on Q1 2024, off the back of strong storylines and making episodes available […]

April 7, 2025

VERSA Studios Manchester officially opens

Formerly the iconic home of Granada Television, VERSA Studios Manchester has transformed into a dynamic studio facility, honouring its rich history. With state-of-the-art refurbishments, including the installation of two brand-new TV Tech Galleries, TV, Film, Motion Capture, and VR/AR Studios, VERSA is revitalising Manchester’s legacy as a hub for TV and Film. With over 200,000 […]

February 27, 2025

ITV launching Loose Women, Off Script visualised podcasts

ITVX is launching two new podcasts inviting audiences to immerse themselves further into the worlds of three of its most popular shows – Coronation Street, Emmerdale and Loose Women. Launching in March across ITVX and YouTube, Loose Women: The Podcast (produced by ITV Studios Daytime) and Off Script…Coronation Street & Emmerdale (produced by Lifted Entertainment, […]

February 20, 2025

ITV announces new soaps schedule for 2026

ITV has announced that, from January 2026,  its flagship soaps Coronation Street and Emmerdale will move to a new scheduling pattern on ITV1, introducing a soaps ‘power hour’ from Monday-Friday, with 30 minute Emmerdale episodes at 8pm, and 30 minute Coronation Street episodes at 8.30pm. Episodes will continue to drop at 7am on ITVX, before […]

February 4, 2025

Channel 4 orders Christmas Bake Off: Soap Icons

This December, Channel 4 will air a Great Christmas Bake Off: Soap Icons special. Paul Hollywood will be joined, as always, by Prue Leith, Noel Fielding and Alison Hammond – and celebrating with them will be stars from EastEnders, Coronation Street and Emmerdale, who will battle it out to be crowned the Festive Star Baker. The […]

November 15, 2024

ITV launches ReLoved eBay marketplace

ITV has partnered with eBay and PropUp Project, a not-for-profit organisation which specialises in rehoming and reselling props and other items from the film and television industry, to launch ITV ReLoved, an official eBay marketplace. ITV ReLoved will offer fans the chance to purchase a wide range of props, costumes, furniture and other behind the […]

July 11, 2024

ITV, Argos expand Coronation Street sponsorship

ITV and Argos have confirmed the renewal of the retailer’s Coronation Street headline sponsorship deal. In addition, a new Sainsbury’s and Argos store facade is being added to the show’s famous cobbles. After three years of engaging sponsorship, the retailer is both continuing its deal with the celebrated soap opera for an additional two years […]

April 16, 2024