Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports that 56 million (46 per cent) of US internet households are cord cutters, which highlights the dominance of streaming video services. Additionally, 12 per cent of US internet households are cord-nevers, who have never subscribed to any sort of traditional pay-TV. The Dashboard […]
Parks Associates’ latest Home Services Dashboard reveals that US consumers who do not bundle their home services reported an increase in their monthly spending from Q3 2023 to Q3 2024. The research firm’s consumer survey of 8,000 US internet households reveals that the monthly average spend among consumers without bundles was $100 (€96.08) for mobile […]
Charter Communications beat Wall Street estimates with its Q3 results, reporting fewer than expected cord-cutters, sending shares up 16 per cent. The US telco’s budget connection plans – offering high-speed data – have resonated with customers and fuelled significant growth, countering competition from major wireless providers. “We have pricing and packaging that saves customers money […]
Altice USA lost 291,000 video customers year-on-year amid industry-wide cord-cutting and TV viewers shifting online. It shed 72,800 in Q2. The cable operator finished the year with 2.02 million pay–TV subscribers. The company serves around five million residential and business cable customers across 21 US states and through its Optimum brand. To retain video customers, […]
For the very first time ever, viewers who do not pay for a traditional TV service in the US will outnumber those who do.Non-pay TV viewers – the sum of cord-cutters and cord-nevers – will grow by 12.5 per cent to 144.1 million by the end of 2023, according to Insider Intelligence. Traditional pay-TV viewers […]
Comcast has reported higher Q1 2023 profits on lower revenue. Cord-cutting continued, with the loss of 614,000 video subscribers – up from 444,000 in Q4 2022. Meanwhile Peacock, its DTC streaming service, continued to rack losses. Peacock paid subscribers increased to 22 million, up from 20 million at the end of 2022, revenue increased 45 […]
Samba TV, a provider of omniscreen data and measurement, has released its latest State of Viewership report, analysing approximately 47 billion hours of linear and streaming in the US during the second half of 2022. Samba TV’s targeted insights illustrate a viewership landscape marked by a historic new low in linear TV viewership, and a […]
DirecTV is cutting around 10 per cent of management staff as more pay-TV subscribers cut the cord. “We’re adjusting our operations costs to align with these changes and will continue to invest in new entertainment products and service enhancements,” said the US pay-TV provider. DirecTV was spun off from AT&T to private-equity in 2021 in […]
A report from analysts at MoffettNathanson (MN) cautions that while cord-cutting in the US reached new heights during Q2 2022 trading announcements, the market may be “underestimating the structural declines in linear cable and broadcast network viewership which will pressure near-term advertising revenues”. MN describes the 39 per cent year-on-year declines in total day broadcasting […]
Samba TV, a provider of omniscreen data and analytics, has released its State of Viewership Report for Q1 2022, showing a complex viewership landscape in the US marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn. “With $68 billion (€64.5bn) poured into linear advertising every year, […]