Nearly two-thirds (64 per cent) of Americans prefer consuming news on TV, ahead of newspapers, digital, and social platforms. In a recent survey conducted by YouGov on behalf of Samsung Electronics America, respondents confirmed that TV viewing across the US remains overwhelmingly strong, with local news leading the pack with 62 per cent, followed by […]
The Digital TV infrastructure operator Cellnex Telecom and Sofia Digital have collaborated to create a new way to discover broadcasted content. HbbTV-based streaming service LOVEStv is now available also as a Smart TV application and can be found from the home menu on Vestel TVs. The new Smart TV application can be found and launched […]
Magnite, the independent omnichannel sell-side advertising platform’s study, CTV Live Streaming: TV’s Next Big Moment, finds broad adoption of live streaming TV among CTV viewers across all age groups. “Anecdotally, we know that live TV, especially live sports, is unparalleled in its ability to get people engaged and we commissioned this study to better understand […]
Tremor International, a global player in video and Connected TV advertising, has announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD […]
Viant Technology, a people-based advertising software company, has announced a new partnership with Commerce Signals, a Verisk Financial business and specialist in payment-based insights and ad effectiveness solutions. This strategic alliance is a key driver for Viant, as the company continues to bolster its holistic measurement solutions, delivering clients true return-on-ad-spend (ROAS). “Measurement has been […]
ITV Studios is partnering with connected TV platform Samsung TV Plus for the first time to launch two brand new channels in Europe. The new FAST channels, free ad-supported streaming TV, with associated AVoD, include the following: Storylands – a brand new channel set to become the home for the best European drama, produced by […]
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags. The certification recognizes TheViewPoint for adopting the CTV industry’s best practices in delivery and measurement of video advertising. Publisher’s ad units can now be easily integrated into […]
Sabio, a provider of digital TV advertising platforms validated by performance, has announced the addition of veteran digital marketing executive Jon Stimmel as Chief Growth Officer. In this role, Stimmel is responsible to oversee strategic marketing, drive adoption of Sabio’s demand-side platform (DSP), and increase awareness of AppScience’s actionable campaign analytics. “Jon’s tenured industry experience […]
Integral Ad Science (IAS), a global player in digital media quality, has expanded its IAS Signal reporting platform and launched a new CTV dashboard that delivers hadvanced, live insights on media quality. Now advertisers can measure media quality with CTV data based on device, app, channel, genre, content category, and rating for their campaigns, subject […]
South Korea’s LG Display reported record revenues and solid profits for the quarter-year ending December 31st 2021. · Revenues in Q4 of 2021 increased by 18 per cent to KRW 8,807 billion (€6.5bn) from KRW 7,493 billion in Q4/2020 and increased by 22 per cent from KRW 7,223 billion in Q3/2021. · Operating profit in […]