Sabio, a provider of digital TV advertising platforms validated by performance, has announced the addition of veteran digital marketing executive Jon Stimmel as Chief Growth Officer. In this role, Stimmel is responsible to oversee strategic marketing, drive adoption of Sabio’s demand-side platform (DSP), and increase awareness of AppScience’s actionable campaign analytics.

“Jon’s tenured industry experience is invaluable in allowing Sabio Holdings’ brands to strategically expand and grow key relationships in its newly established New York office—one of the most important media markets in the world and the company’s fastest growing physical presence,” said Aziz Rahimtoola, CEO and co-founder of Sabio. “In his position, Jon will work to help agencies and brands access our innovative mobile-first household graph which uses mobile user behavior, CTV, podcast and linear data to drive impactful and meaningful business outcomes in a highly fragmented media market. As an industry pioneer, Jon is tasked with assisting our acquisition and growth strategies for both AppScience and Sabio, along with other companies we may acquire in the coming months.”

Stimmel was most recently Chief Investment Officer at UM Worldwide, where he drove cross-channel buying strategy by applying market and consumer insights to create foundational partnerships for IPG Mediabrands and their clients. He also served as EVP Director, Investment & Activation at Publicis, and Director of Media Investment & Partnerships at Unilever.

“Sabio Holdings is taking an innovative approach to CTV, helping marketers seamlessly integrate the channel into their evolving cross-screen strategies with a focus on results,” said Stimmel. “I’m looking forward to joining the team to help marketers and agencies increasingly turn to AppScience and Sabio solutions for a holistic and proven approach centered around brand performance.”

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Tags: advertising, connected TV, IPG Media Lab, IPG Mediabrands, new york, sabio