Parks Associates has published findings from Streaming Competition and Profitability: Pricing Models & Retention Strategies report revealing that affordability has overtaken content availability as the dominant reason consumers cancel video services. In 2025, 30 per cent of US consumers cite cutting household expenses as the top reason for canceling a streaming service, up from 26 […]
Research from Ampere Analysis highlights the subscribing behaviour of people aged 18 to 34. These viewers pay more than other age groups for their content services but are more likely to churn if they fail to get the service they crave. The research found that of those thinking of leaving their SVoD service, over a […]
JUMP Data-Driven Video -the pioneer behind the One-Stop-Shop data platform for all your video service needs-announces the launch of JUMP QoE. JUMP QoE provides users with a unique source of truth for video platforms. Leveraging Mux Data, content publishers now have real-time access to advanced video performance insights and engagement monitoring. With a complete understanding […]
Parks Associates reports that the churn rate for OTT services increased from 35 per cent in Q1 2019 to 41 per cent in Q1 2020. During the Covid-19 crisis, more than two in five US broadband households have trialed an OTT service, and 8 per cent of households have trialed four or more services. “We […]