Channel 4’s coverage of the Paris 2024 Paralympic Games has had a profound impact on viewers perception of disability, according to new research, which surveyed more than 400 viewers. The data suggest that nearly everyone (96 per cent) who watched the Games – which reached some 20 million people across the UK in August and […]
The Simpsons, the longest-running primetime scripted show in television history, is moving from its traditional weeknight slot on Channel 4 to E4, with season 32 of the animated series airing on E4 beginning in January 2025. The move comes as Channel 4 and Disney Entertainment announce a deal renewal, which will bring new seasons of […]
As part of its role to support and strengthen the quality of public service broadcasting (PSB), regulator Ofcom has a duty to review periodically how television services provided by the BBC, ITV, STV, Channel 4, Channel 5 and S4C have delivered against the PSB purposes and objectives set by Parliament. This includes, among other things, […]
Channel 4 has announced a new partnership which will see British Gas and Hive become the sponsors of Channel 4’s homes programming. From January 1st 2025, the long-term partnership will cover a mix of broadcast sponsorship, social sponsorship, logo licensing and streaming and YouTube ad formats. The Channel 4 homes programming sponsorship includes programmes Grand […]
Channel 4 is partnering with Which?, the UK consumer assistant, supported by their media agency Goodstuff, for a contextual advertising campaign that aims to help viewers to buy with confidence. The campaign raises key, seasonal consumer issues to be aware of, from buying knock-off gifts online and expensive home improvement mistakes, to ‘shrinkflation’ of the […]
Channel 4 and Lloyds have published the confirmed shortlist for the 2024 edition of the Black in Business initiative. Twenty Black-owned businesses are in the running for a combination of free TV advertising airtime, the creation of their own TV advert and business support. Black in Business is a Channel 4 initiative in partnership with […]
Channel 4 has commissioned Wonderhood Studios to produce the 4 x 60-minute series The Trial of Michael Jackson (working title). The series will feature contributors who have never spoken before to plot the story of Michael Jackson’s 2005 criminal trial alongside Jackson’s rise to fame and life in the spotlight. It will forensically examine available […]
Channel 4 Digital, headed by Sacha Khari, has commissioned its first original drama as well as three new investigative documentaries. From Dark Pictures, Ori Pictures and GroupM Motion Entertainment comes Beth, a three-part drama written and directed by Uzo Oleh (Edicius). The science fiction series follows the relationship between a husband and wife whose life […]
StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4 to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time, making it one of the few programmatic partners to offer access to Channel 4’s programmatic TV inventory. “Our clients can now tap into broadcast video on […]
ITV Studios and Corus Entertainment are partnering to bring 80+ hours of lifestyle and entertainment content from the US and UK to Slice and the newly rebranded channels Flavour Network and Home Network. The extensive package deal was brokered on behalf of ITV Studios by Craig Bohland, VP Sales, Canada. Slice has acquired two seasons […]