SVoD viewership on Samsung TVs grew by 35 per cent in 2020, according to the findings of a report, Decoding the on-demand TV landscape, from Samsung Ads Europe, the media and advertising division of Samsung Electronics. AVoD viewing time grew by 74 per cent – emerging as a key trend for advertisers to watch. The […]
Analyst firm Futuresource Consulting’s latest Living with Digital survey, in field in December 2020, has once again highlighted the continued upwards trajectory of digital video uptake in H2 2020, after an already impressive and partly pandemic-fuelled first half. The survey reported greater uptake across all types of video services covered. Transactional digital video continued its […]
STV Player is celebrating its extended reach on all major platforms across the UK by adding over 650 hours of drama, true crime and factual entertainment programming to its catalogue of content. The free VoD service – which is now pre-installed in three quarters of the UK’s connected TV homes – has signed significant deals […]
SportsTribal TV, a free, ad-supported streaming TV service specialising 100 per cent in sports-themed content, has beta launched in the UK. The service hosts a wide selection of 24/7 linear sports channels which are not available on traditional pay-TV operators and helps under-represented sports bodies, leagues, rights owners and niche sports creators turn their video […]
Research from omnichannel sell-side advertising platform Magnite finds almost seven in 10 (69 per cent) UK consumers prefer streaming services to broadcast linear TV (31 per cent). The study, CTV: The Future Forward, identifies
Video advertising platform SpotX has formed a new strategic partnership with multi-channel streaming platform Redbox to serve as a strategic supply-side platform (SSP) to power the video monetisation of Redbox’s free live TV and AVoD content. “As a company that’s focused on creating the very best ad-supported streaming destination to entertain millions of Redbox customers, […]
The global pandemic had major impacts on the TV industry in 2020, according to content consultancy 3Vision’s annual trends survey. Lockdowns changed audience consumption habits and caused disruption in broadcasting, production and advertising. Covid-19 has been a great accelerator of change in the TV business. Ninety-eight per cent of respondents agreed that the pandemic has […]
The number of OTT video services used per OTT video user has risen to more than 7.2 different services per month in the US, according to data from research firm Omdia. The increase in online video usage across the globe in 2020 has been driven by a greater uptake of subscription video platforms, which in […]
US Spanish-language content company Univision Communications has acquired AVoD service VIX, which offers content to millions of US Hispanics and consumers throughout Latin America. Financial details of the transaction were not disclosed. Earlier in 2021, Univision announced plans to launch PrendeTV, designed to be the only ad-supported video streaming service created exclusively for US Hispanics, […]
AVoD service DistroTV is now home to more than 150 live streaming channels, which it says marks the network’s emergence as the largest, independent, free, ad-supported streaming TV (FAST) platform on the market. DistroTV operates under parent company DistroScale and caters its growing, multicultural content line-up to a diverse range of viewers in the UK, […]