Rakuten TV, the European streaming platform, has announced it is putting sustainability “at the forefront of its priorities”. The company is reinforcing its commitment as a sustainable and inclusive company with two new initiatives focused on making a positive impact on society and on the environment. The company has been represented as one of the […]
Amazon recently acquired certain assets of MX Player, including the MX Player app, a free streaming OTT service in India. With this acquisition, Amazon is merging two of India’s most popular free AVoD services – MX Player and Amazon miniTV into one service – Amazon MX Player. In September, over 250 million unique users accessed the […]
M6+ and Pluto TV have announced the signing of a commercial and editorial partnership that will expand their free streaming and digital businesses in France. The partnership aims to mutually enrich the streaming platforms M6+, Groupe M6’s AVoD platform used by 26 million unique users, and Pluto TV, Paramount’s FAST service. In all ecosystems, […]
OKAST, the European SaaS provider of white-label live streaming, VoD and FAST channel platforms, has announced its selection of Publica by IAS, a Connected TV (CTV) ad server owned by Integral Ad Science(IAS), as a strategic partner for its global advertising initiatives. This partnership allows OKAST to enhance their advertisers’ targeting capabilities, enrich their streaming […]
TV producer Eric Tomosunas and media executive Michael Parnes, most recently VP of Insights and Strategy for Adult Swim, have partnered to launch FearPix, a free streaming destination for all things horror, thriller, and true crime. FearPix has also announced several distribution deals and partners, including Alliance Entertainment, The Asylum, Filmhub, FilmRise, Green Apple Entertainment, […]
Rakuten TV – the European streaming platforms – is now available on Altibox, the Norweigan ISP and television service provider. Rakuten TV’s app is now integrated into Altibox’s set-top boxes allowing users to watcg two services tailored to various viewing preferences: Free: More than 600 movies on demand supported by advertisements (AVOD). A vast library […]
Research from Parks Associates highlights the importance of ad relevancy, especially for new revenue streams: 81 per cent of viewers who felt that the ads they were watching were relevant to them also report an interest in T-commerce. AI can be used in entertainment to connect viewers with brands. Relevant and timely advertisements are currently […]
DirecTV Advertising, a specialist in addressable TV solutions, and Publicis Media, the media division of Publicis Groupe, has released a study titled Premium, Defined: Long-Form Content Drives Ad Success. The joint study was fielded by Vital Findings in May 2024 and uncovers consumers’ definition of premium content and their sentiment towards the ads that appear […]
Research from Parks Associates shows that consumer habits continue to shift around video viewing – now 71 per cent of US internet households use an SVoD service, 42 per cent use an AVoD and/or FAST service, and 18 per cent use a TVoD service. “Competition is fierce, and the pressure is on to offer unique, […]
A white paper from Parks Associates, produced in partnership with JW Player (JWP), reveals streaming service providers operate in a video market expanding into increased complexity and changing viewer habits. Parks Associates research shows an increase in video viewing – now 67 per cent of consumers watch social video, 50per cent watch free ad-supported video, […]