A panel discussion at APOS Bali 2025, created and curated by Media Partners Asia (MPA) – featuring Gaurav Gandhi, Vice President, Asia Pacific & MENA, Prime Video; Nikhil Madhok, Director & Head of Originals, Prime Video, India; and Amogh Dusad, Director & Head of Content, Amazon MX Player – saw views shared on Amazon’s strategy […]
A federal court in Seattle has issued a default judgment in favour of Amazon and studio plaintiffs Paramount, Universal, Warner Bros and HBO in a joint action targeting an international counterfeiting operation that sold fake DVDs on Amazon. The ruling grants all requested relief—including more than $7.5 million (€6.5m) in statutory damages and broad injunctive […]
Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based advertising across digital solutions directly lifts movie ticket purchases. In collaboration with Fandango, this new analysis of 10 major theatrical campaigns showcased the power of Amazon Ads solutions, quantifying how these campaigns drove awareness of new […]
Amazon Ads and Roku have announced a new integration that gives advertisers access to what they claim is the largest authenticated CTV footprint in the US, exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80 million Connected TV (CTV) households, representing more than 80 per cent of US CTV households […]
El Reino Infantil – The Children’s Kingdom, a multi-channel network for children’s content in Spanish with a YouTube subscriber count of over 260 million, has announced a strategic partnership with HappyKids, a digital content platform renowned for children. Viewers can can now access a curated selection of El Reino Infantil – The Children’s Kingdom’s content […]
Avid has announced an extended agreement with Amazon MGM Studios to integrate Avid’s creative tools, Media Composer and Avid NEXIS, on Amazon Web Services (AWS). The new integration enables the studio’s customers to deploy Avid’s editing and storage solutions via the cloud to fit their specific production needs. The collaboration is part of Amazon MGM […]
Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue, set to exceed $60 billion (€53bn) in retail media alone this year, […]
At its annual summit, Amazon Publisher Services (APS) announced an expansive set of innovations across existing tools like Amazon Publisher Cloud and Signal IQ, as well as brand new insights, connectivity, and ad formats. APS helps publishers grow their businesses with Amazon insights and infrastructure, and was recently recognised as a leader in the Forrester […]
Amazon Publisher Services (APS) and Magnite, the independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS’ Transparent Ad Marketplace (TAM) and Magnite’s SpringServe. The collaboration makes it easier for publishers to access incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory via APS on […]
Pocket.watch, the kids and family creator media company, is expanding its premium creator portfolio with the addition of nine new kids and family entertainment partners. This growth brings pocket.watch’s total network reach to 1.29 billion subscribers, delivering an impressive 10.6 billion monthly views and over 902 billion lifetime views. New partners include Not Enough Nelsons, […]