Prime Video has announced that season 2 of Beast Games, the global competition series from Youtube star and philanthropist Jimmy Donaldson (better known as MrBeast), will premiere on the streaming platform on January 7th 2026. The first three episodes will be available at launch with following episodes dropping weekly thereafter leading up to the Season Two […]
AWS announces the general availability of AWS Elemental MediaConnect Router, a new capability that enables broadcasters and content providers to dynamically route live video between sources and destinations in the AWS network. This new capability transforms how you build and manage complex live video workflows in the cloud, eliminating the need to reconfigure infrastructure as routing needs […]
Amazon’s Project Kuiper mega-constellation of broadband satellites has been renamed as Amazon Leo. The company has also showcased its latest terminals (Leo Nano, Leo Pro, and Leo Ultra). Rajeev Badyal, VP at Amazon Leo, said in a press statement explaining the change that Project Kuiper started out as the code name for the project when […]
The global market for digital media streamers is entering a new stage of maturity, with shipments forecast to decline 4.8 per cent in 2025, to achieve 59 million units, according to Futuresource Consulting’s Media Streamer Market Outlook report – which also reveals pricing resilience as devices move upmarket. “Streaming has marched beyond mere content delivery,” […]
Prime Video has debuted the official trailer and new images for the second season of its critically acclaimed global hit series, Fallout. The eight-episode season will premiere on December 17th, with one episode rolling out weekly until the season finale on February 4th 2026. The trailer showcases action-packed sequences, mutated creatures, new cast reveals – […]
Integral Ad Science (IAS), the media measurement and optimisation platform, today has received accreditation from the Media Rating Council (MRC) for its server-to-server (S2S) integration of Amazon DSP impressions, viewability, and invalid traffic (IVT) data into its digital advertising measurement platform. Brands and agencies are increasingly calling for independent and accredited measurement across all platforms, […]
Vubiquity, an Amdocs company and player in technology-led media services, has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designation recognises Vubiquity’s technical expertise, customer success, and innovation in delivering cloud-native media solutions built on AWS. “This recognition from AWS affirms our leadership in […]
Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally. This number represents an unduplicated average monthly active ad-supported audience across Original and licensed series and films, live sports and events, and free, ad-supported live […]
Emotional response data from System1’s Test Your Ad platform and Competitive Edge database shows that this year’s festive ad frontrunners are leaning into characters, consistency, and cultural nostalgia. 2025 is shaping up to be the most competitive and consistent Christmas yet, with early airers averaging a strong 4.6-Star Rating. Leading the pack is Amazon’s reprisal of […]
At the beginning of the 2010s, Amazon was the most trailblazing company in the global market; it was a colossus. Yes, tech giants were also showcasing their incredible global reach, but throughout Europe, Amazon became the central hub for those looking to do their online shopping. Once they became the spearhead for all things online […]