Samsung Ads, the advanced TV advertising division of Samsung Electronics, has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV footprint of Samsung Ads with Amazon’s shopping, streaming, and browsing signals to plan and activate signal-enhanced campaigns through Amazon Ads. Powered by Amazon Publisher Cloud (APC), a solution built on […]
Citing unprecedented “fan demand”, Prime Video has announced that the premiere episode of Fallout Season 2 will debut today [December 16th], one day earlier than previously scheduled. The announcement was revealed on the Exosphere of Sphere in Las Vegas, bringing an element of the season’s journey to New Vegas to life by turning Sphere into […]
American Airlines currently uses Viasat’s satellites for its ‘direct-to-seat’ In-Flight Connectivity. There are numerous reports that it is to switch suppliers and use a Low Earth orbiting (LEO) fleet of satellites for improved speed and bandwidth. However, while many airlines have chosen Starlink to connect their aircraft, it seems that American has quietly chosen Amazon’s […]
Arianespace’s Canopée cargo ship is heading to French Guiana ahead of the first Amazon Leo mission. The first batch of Amazon Leo satellites arrived in French Guiana in November ready for launch. The Canopée ship is collecting relevant parts for the launch from suppliers in France. The Ariane 6 components are now in the midst […]
Prime Video announced at CCXP Brazil that the fifth and final season of its hugely popular superhero drama The Boys will premiere on April 8th 2026. During a panel fronted by showrunner and executive producer Eric Kripke – alongside series stars Erin Moriarty, Laz Alonso, Karen Fukuhara, Tomer Capone and Colby Minifie – a first […]
As part of its mission to detect, deter and dismantle digital piracy, antipiracy coalition the Alliance for Creativity and Entertainment (ACE) is targeting sideloaded piracy apps. In a Blog Post, ACE suggests this effort is helping prevent criminals from circumventing piracy protections in app stores and protects customers from piracy apps that often carry malware, […]
Italian media associations have issued an urgent appeal to the government and parliament, warning that the unchecked power of global tech giants is jeopardising their crucial role as guarantors of information and pluralism. In a joint statement, the associations – bringing together print media and broadcasters (AIE, FIEG and CRTV) – collectively decried the “profoundly […]
Communications consultancy Clearbox has announced that former UTV Managing Director Michael Wilson has joined its team as Executive Director in a significant strategic move aimed at meeting growing demand for broadcast-quality content and executive-level communications counsel. Wilson brings nearly 30 years of senior media experience from UTV, ITV and Sky News, plus strategic advisory credentials […]
Mugafi, an entertainment-tech and AI-driven IP creation platform, has announced a strategic partnership with Avalanche to launch a dedicated Entertainment IP Launchpad, bringing real-world entertainment assets from films and anime to music and sports, on-chain as tokenised Real-World Assets (RWAs). The partnership aims to solve one of the biggest structural inefficiencies in global entertainment financing. […]
Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, consumer testing by Kantar shows. Cadbury’s Secret Santa was the most effective ad overall followed by Coca-Cola’s Holidays are Coming, with both advertisers rerunning previous content. Just as Coca-Cola’s famous campaign has become synonymous […]