Amazon and Whale TV have announced the launch of Amazon MX Player, Amazon’s free video streaming service, on the Whale TV platform in India, expanding access to free digital entertainment on connected televisions across the country. With this integration, Whale TV users in India can now stream Amazon MX Player’s catalogue directly through Whale TV’s […]
Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as platform fragmentation, creative demands and regulatory uncertainty created real challenges for marketers. The 2026 Marketing Investment Framework & Decision Guide from Keen Decision Systems, a next-generation marketing mix SaaS company, analysed data from over 400 brands and […]
Prmie Video reports that its non-English language movies and series are engaging global audiences more than ever, with an abundance of new titles in the pipeline that were presented at the inaugural Prime Video Presents: International Originals showcase in London. Introduced by Vice President of Prime Video & Amazon MGM Studios International, Kelly Day, and hosted […]
Amazon Ads announced a new agentic AI tool, Creative Agent, that is says “empowers UK advertisers to easily create professional-quality ads for campaigns”. Within Creative Studio, advertisers can now click ‘chat’ to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in storyboard format, and produces video […]
The Amazon Leo satellite constellation, which is already permitted to launch more than 4,000 satellites into low Earth orbit (and is due to see 32 launched in addition to its existing roster on February 12th) has received Federal Communications Commission (FCC) permisssion to expand its fleet. The FCC move is for Amazon Leo’s ‘second generation’ […]
Arianespace’s Ariane 64 rocket is scheduled to launch on February 12th carrying a cargo of Amazon Leo satellites, subject to the usual weather conditions. This flight (VA267) with the first Ariane 64 launch, carries a large batch of satellites for Amazon Leo, whose mission is to deliver fast, reliable internet to customers beyond the reach […]
The final quarter of 2025 revealed a divergence in performance across Big Tech platforms, with Amazon emerging as the clear outperformer against expectations while YouTube fell notably short, according to analysis from WARC Media. WARC Media’s Earnings Debrief is a new quarterly series that reviews the financial releases of Big Tech and compares their ad […]
MTN, the network operator and specialist in low Earth orbit (LEO) satellite technology adoption, has finalised an agreement to offer Amazon Leo, Amazon’s satellite internet as an authorised reseller for maritime deployment. MTN will initially provide this service across key maritime industries, including commercial shipping, yachting, offshore, and cruise & ferry, among others. Amazon Leo […]
tvScientific, the advertising platform for performance TV, has appointed Heather Carver as Chief Customer Officer. Carver brings more than 15 years of experience leading revenue and customer-facing organisations across the programmatic ecosystem. Most recently, she served as Chief Revenue Officer at Freestar, where she oversaw revenue strategy and expanded strategic publisher, demand, and technology partnerships. […]
Samsung Ads has announced it will provide marketers with direct programmatic access to its Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the US and Canada and is now available in Europe. Samsung TV Plus, Samsung’s free AVoD service, offers over 3,500 free channels across 30 territories globally, plus […]