MediaMath, the independent advertising technology company for brands and agencies, has announced a collaboration for ad tech with Airtel, an Indian communications solutions provider. MediaMath says the partnership demonstrates its commitment to its expanded footprint in India through partnerships with best-in-class providers, following recently announced collaborations with Disney Hotstar and Flipkart. “With Airtel Ads, we […]

Multi-play service revenues in India are expected to grow at a compound annual growth rate (CAGR) of 5.4 per cent between 2020 and 2025, with the growing adoption of multi-play bundles supported by improving fixed infrastructure in the country, according to GlobalData, a data and analytics company. GlobalData’s India Multi-play Forecast Model reveals that double-play […]

Airtel’s Uganda region is linking with MultiChoice to offer the South African platform’s TV services on the DStv app in Uganda. Airtel Uganda says it has entered into a partnership with MultiChoice in order that DStv NOW subscribers can also access their bundles via Airtel. The idea, say the pair, is to draw the broadcasts […]

Bharti Airtel operates one of India’s giant DTH businesses with some 18 million subscribers. Twenty per cent of Airtel DTH was held by US private equity investors Warburg Pincus. Bharti is to buy back that investment. Bharti Airtel says it will pay 31.26 billion Rupees (about €354m) to Warburg Pincus. Airtel had sold the stake […]

India’s online video industry generated an estimated $1.4 billion (€1.1bn) in revenue in 2020 with advertising contributing 64 per cent and subscription 36 per cent, according to a report by Media Partners Asia (MPA). While there are close to 60 platforms operating in the market, the top five platforms – YouTube, Disney+ Hotstar, Netflix, Amazon […]