Law&Crime, the legal and true crime media company, will release AI-generated recreations of the federal trial of Sean ‘Diddy’ Combs, offering comprehensive media coverage of the high-profile case. With cameras prohibited in all federal trials, beginning with opening statements on May 12th, Law&Crime will release visual representations of the trial proceedings using actual court transcripts. These […]
As measurement continues to evolve, WARC, the specialist in marketing effectiveness, has released The Future of Measurement 2025, a report that explores the emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing. Paul Stringer, Managing […]
PubMatic, a specialist in digital advertising technology, has announced the launch of its upgraded solution suite for buyers, powered by generative AI. PubMatic’s buyer platform streamlines every stage of the media buying process – from audience and inventory discovery and forecasting to curation, activation, and performance optimisation. It is the only solution with direct access […]
StackAdapt, the technology company in advertising and marketing, has announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between adtech and martech—increasing efficiency, streamlining workflows, and bringing data, messaging, and media together in one connected strategy. StackAdapt is the first programmatic advertising platform to natively […]
Thousands of public and private news media around the world have joined an initiative by the European Broadcasting Union and WAN-IFRA calling on AI developers to help ensure that Artificial Intelligence is safe, reliable and beneficial for the news ecosystem and the public. The initiative – News Integrity in the Age of AI – proposes […]
Telenor Group has reported that it increased Q1 revenues “during a quarter of global economic instability due to fast-changing tariffs and geopolitical turmoil”. This unpredictability has also created new business opportunities for the Nordics telco. First quarter highlights include: Service revenues of NOK 16.1 billion (€1.3bn) Adjusted EBITDA of NOK 8.6 billion Free cash flow […]
Cosmonova Broadcast is integrating an AI voice translation module. This new feature will enable clients to localise content quickly on a global scale. The AI Dubbing technology, powered by artificial intelligence, will deliver high-accuracy multilingual translations with natural-sounding voices that preserve the characteristics of the original speaker. This versatility makes it suitable for both live […]
UK commercial PSB Channel 4 has published its principles as how it sees, and plans to use Artificial Intelligence (AI) in its future activities. Outlining its mission statement regarding AI usage, the broadcaster said: “At Channel 4, we believe AI is here to support human creativity, not replace it. So we’re not handing the keys […]
Kyndryl, a provider of mission-critical enterprise technology services, has announced the opening of its new Kyndryl AI Innovation Lab Liverpool at the iconic Royal Liver Building. The new office welcomes customers from the UK and beyond and offers advisory and co-creation services led by Kyndryl Consult. It opens with a team of AI and software […]
MarketCast, a technology- and data-enabled market research firm, has announced that Amy Fenton and Paul Forgue have been appointed Co-Presidents. Together, they will focus on accelerating MarketCast’s product innovation and delivering faster, smarter, AI-powered research solutions to clients, including some of the world’s top brands and advertisers. They succeed CEO John Batter, who is transitioning […]