Mediaocean, a partner for omnichannel advertising, has released the findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviours. The report highlights key findings, including the rise of generative AI as the top consumer trend, marketers’ increased investments in automation, and the continued prioritisation […]
The global smartphone market returned to growth in 2024 after two consecutive years of annual declines, according to preliminary results from Counterpoint Research’s Market Pulse. Global smartphone sales grew 4 per ent YoY in 2024, as consumer sentiment fared better than in previous years following macroeconomic improvements. Smartphone sales in 2023 were the lowest in a […]
Novaspace, the space consulting and market intelligence firm, has released the 11th Edition of its Space Economy Report, forecasting the global space economy to grow from $596 billion (€578.1bn) in 2024 to $944 billion by 2033. This steady growth, driven primarily by advancements in downstream solutions, marking a pivotal decade for the industry. The report […]
Adjust’s CEO, Andrey Kazakov, and CTO, Egor Lukomsky, have shared their 2025 predictions covering various industry topics. The company provides end-to-end solution for every stage of the app marketing journey, and the pair see AI and acquistions playing a key role in future developments. Kazakov’s Predictions AI and ML learning models will mature “In 2025, […]
Nvidia founder and CEO Jensen Huang kicked off CES 2025 with a keynote that included new products to advance gaming, autonomous vehicles, robotics, and agentic AI. AI has been “advancing at an incredible pace,” he said before an audience of more than 6,000 at the Michelob Ultra Arena in Las Vegas. “It started with perception […]
Gilles Domartini, CEO and founder of subscriber retention management specialist, Cleeng, has shared his 2025 industry predictions. Domartini believes that the hype surrounding AI hype will settle down this year, and become more centered around practical use cases. “Since the launch of ChatGPT, the M&E industry has been talking loudly about the potential of AI, […]
Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has announced the launch of its AI-driven Total Media Performance (TMP) solution. Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS’s media quality signals with in-flight optimisation. Leveraging responsible and trusted artificial intelligence (AI) models to align media […]
Chris White, Chief Architect at Friend MTS, has shared some insights into the anti-piracy trends that are on the horizon, as well as looking a few years out. White recommends businesses to future-proof their operations as piracy risks are becoming their competitor. His predictions for 2025 and beyond are as follows: Security across social platforms […]
Samsung Electronics has unveiled Samsung Vision AI at the CES 2025 First Look event, delivering personal AI-powered screens. Samsung also unveiled the latest flagship Neo QLED 8K QN990F and updates to its Lifestyle TVs and future display technologies. “Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President […]
Television is evolving drastically with gamification and social viewing. With audiences demanding more interactivity, traditional passive viewing is evolving into a dynamic engagement model. Gamification of Television: The Next Big Thing? Gamification is introducing game mechanics in non-gaming environments to engage users while helping them achieve their goals. For television, it also means incorporating elements […]