DoubleVerify, a software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the launch of the DV Authentic AdVantage, a solution that combines DV’s media quality controls with DV Scibids AI to drive superior outcomes across walled garden environments. The solution initially will launch across proprietary video platforms, enabling advertisers […]
Vidmob, the creative data company, has announced the launch of The Aperture, its new proprietary, differentiated technology that will provide marketers with a structured framework to assess creative parameters and their impact on performance. The technology can decode tens of thousands of creative decisions into measurable elements and contextualise those elements into categories that are […]
Nvidia has announced it is working with European nations, and technology and industry leaders, to build Nvidia Blackwell AI infrastructure that will strengthen digital sovereignty, support economic growth and aim to position the continent as a leader in the AI industrial revolution. The UK, France, Italy and Spain are among the nations building domestic AI infrastructure […]
Operative, the advertising management solution for media companies, has announced that National CineMedia (NCM), a specialist in cinema advertising, has partnered with Operative to enhance its advertising operations, improve inventory forecasting and optimise sales activities across multiple channels. With more than 17,500 screens in over 1,350 theaters across the U.S, NCM’s dynamic cinema advertising platform […]
Infinite Reality (iR), a specialist in immersive digital experiences, has announced a landmark partnership with SL Benfica, one of Europe’s most storied football clubs, to launch the Benfica Immersive Store. This immersive web experience allows fans to engage with the club’s content and shop the latest merchandise, all with a dynamic, lifelike multi-lingual AI concierge that […]
Vidmob, the creative data company, has announced the appointment of Joseph Galarneau as Chief Product & Technology Officer (CPTO). In this role, Galarneau will lead Vidmob’s product innovation and technology strategy, focusing on scaling the company’s AI-driven creative data platform and accelerating its impact across the marketing ecosystem. Galarneau succeeds Mickey Alon, who is transitioning […]
ThinkAnalytics, a specialist in video content discovery and personalisation, has announced that Astro, the media and content company in Malaysia, has again chosen ThinkAnalytics to drive viewer engagement on its sooka streaming service. Astro went live with ThinkMediaAI at the end of April and is already reporting that ThinkMediaAI’s personalised user experience and enhanced content […]
A new report by economic consultancy Europe Economics provides fresh analysis, based on new survey data, for the importance of copyright and AI regulation to AI investment in the UK. The new research draws on insights from a poll by JL Partners of 500 developers, investors, and others working in the UK AI ecosystem. Trade […]
AI-driven content curation is fast becoming a cornerstone of the entertainment industry. With more platforms than ever before and thousands of titles to choose from, personalised recommendations aren’t just a luxury—they’re a necessity. Viewers want choice, but they also want relevance, and AI promises to deliver exactly that in real time. Streaming giants are using […]
Tech sector carbon emissions have continued their rise in recent years, fueled by rapid advances in artificial intelligence (AI) and data infrastructure, according to Greening Digital Companies 2025. The report, produced by the International Telecommunication Union (ITU) and the World Benchmarking Alliance (WBA), tracks the greenhouse gas (GHG) emissions, energy use, and climate commitments of […]