Teads has released research with the MediaMento Institute showing its CTV HomeScreen ads capture attention significantly faster and hold it longer than skippable formats. The findings reveal that CTV HomeScreen placements drive significantly higher attention and more meaningful engagement compared to traditional formats. Using in-lab eye-tracking and brand-recall surveys with 100 Smart TV viewers, the […]

Equativ has announced the full unification of Sharethrough into its brand and operations, forming one of the largest global independent media platforms and marketplaces, strengthening its ability to serve global advertisers and publishers with transparency, innovation, and user-first technology. Equativ has also unveiled a complete rebrand of its visual identity and website. This confirmed deal […]

By applying Nielsen’s Brand Impact methodology – online research Community, Teads, the global media platform, in partnership with CNN Brazil, has released data from an original qualitative study on the relationship between digital advertising and editorial content. The research reveals behaviours by gender, age group, consumption, and interaction with ads. “The findings of the study […]

ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has published the findings of its latest research report which paints a picture of a changing landscape for SVoD services in the UK in the wake of multiple updates from the leading brands. In a climate where some SVoD services are experiencing user […]

Paramount Global has become the first content maker to join Go Addressable, the trade body formed to push addressable advertising. Other members of Go Addressable, are Altice USA’s a4 Advertising, Charter’s Spectrum Reach, Comcast Advertising, DirecTV Advertising and Dish Media. “Go Addressable continues to find new ways to enhance, innovate and drive momentum behind this […]

According to the IAB, from 2021 and 2022, internet advertising revenues grew 10.8 per cent year-over-year (YoY) totalling $209.7 billion (€189.8bn) and overall revenues increased $20.4 billion YoY. Q1 saw the highest growth of 21.1 per cent followed by Q2 at 11.8 per cent, resulting in ad revenues for the first half of the year […]