The 2022 Grammys Awards show is over. But how many commercials aired during this year’s event? Who were the top categories that advertised this year? MediaRadar analysed the commercials that aired during Hulu Live’s streaming of CBS’ The 64th Annual Grammy Awards and found that, overall, there were 118 commercials that aired during the 2022 […]
Integral Ad Science (IAS) a global player in digital media quality, has announced new reporting enhancements that provide advertisers with a unified view of their global campaigns. Clients will now be able to analyse data by custom filters created automatically from their unique campaign naming convention. This Unified View will allow clients to slice and […]
UK’s Channel 4 has invested in medical cannabis company Cannaray through its VC unit, which invests via ad inventory. C4 was the lead investor in a funding round that raised £10m (€12m) for the UK-based cannabis group. Vinay Solanki, head of Channel 4 Ventures, said he wanted to back “bold and disruptive categories”, adding that […]
Beyond Rights and millennial focused digital channels provider Insight TV have entered into a partnership, which will see the launch of Beyond branded blocks on Insight TV’s science and technology focused InWonder channel. Initially, the Beyond branded blocks, which will play at weekends in primetime, will comprise content drawn from Beyond Rights’s catalogue of science […]
Mirriad, the in-content advertising company, has published its latest whitepaper: The Lost Audiences – Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of […]
Integral Ad Science (IAS), a global player in digital media quality, has released The Media Quality Report – 16th Edition. The report, based on the analysis of billions of data events worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the second half of 2021, alongside worldwide comparisons. […]
A private equity consortium is to buy Nielsen for $16 billion (€14.3bn). A group of VCs led by Elliott Management and Brookfield Asset Management will pay $28 a share, up 10 per cent on their initial and a 60 per cent premium on the stock before the offer was launched. Taking the business private, the […]
This year’s Oscars ceremony was held on March 27th. The event proven to be a big night for advertisers to run ads during the live broadcast. MediaRadar analysed top verticals’ spend on ads on Hulu Live’s streaming of ABC’s The 94th Academy Awards. Key findings include: Media & Entertainment: During the 2022 Oscars, 38 per […]
Sponsorship remains key for the financial security of Formula 1 teams this year as 60 per cent of the teams competing boast an official title partner, says GlobalData. The data and analytics company notes that these partnerships are the most lucrative on offer and contribute the biggest sums to a team’s annual budget as a […]
PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, hasreleased an industry report titled The State of Online Video Advertising in Europe. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over […]