Magnite, the independent sell-side advertising platform, has announced the launch of Deal Discovery, a self-service user interface to streamline PMP and Auction Package deal creation for a variety of formats. “We developed Deal Discovery to improve communication between publishers and buyers and allow them to more effectively collaborate,” said Rebecca Ackers, Managing Director for UK […]
tvScientific, the advertising platform built for the connected TV (CTV), has raised $20 million (€18.3m) in Series A funding to expand on its mission to make TV advertising a massive growth driver for brands and apps of all sizes. The round was led by Norwest Venture Partners, with participation from strategic partners NBCUniversal and Hearst […]
As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]
Italy has upgraded its viewer figures ratings system to encompass all platforms and devices. Alongside the 45 million TV sets in Italian homes, the ‘Total Audience’ system now includes the estimated 75 million connected screens, the head of the Auditel ratings measurement company, Andrea Imperiali, told a parliamentary hearing. ‘Total Audience’ combines the existing system […]
Global addressable advertising solutions company INVIDI Technologies’ CEO and Global Chief Technology Officer Bruce Anderson have unveiled INVIDI Conexus, the company’s platform that will allow programmers to execute national addressable campaigns at an unprecedented scope across multiple distributors. The new platform provides highly scalable national addressable minutes by cutting through the disparate distribution landscape easily […]
Data from Voices, the marketplace for hiring voice over talent, has revealed that in 2021 just over 50 per cent of its business customers are actively using voice overs for online advertising. Voices also revealed that 81 per cent of podcast listeners, if advertised to, will conduct some form of search or engage in a […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced an agreement with Tremor Internationa, a specialist in video and Connected TV advertising. Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP. The […]
Sky Ireland has today launched a brand-new campaign to celebrate their primary partnership with the Republic of Ireland Women’s National Team, as Vera Pauw and her squad prepare for their first World Cup Qualifier of 2022, against Sweden on April 12th. Sky Ireland’s campaign, titled ‘Outbelieve’, includes the very first dedicated Women’s National Team TV […]
A group of local US broadcasters led by The E.W. Scripps Company have come together to serve political advertisers with broad audience reach on connected TV platforms during what’s expected to be a record election-spending year. Cox Media Group, Capitol Broadcasting Company, Graham Media Group and other broadcasters are participating in the initiative. “Collectively, we […]
Discovery and EDO, the data, measurement and analytics company, have announced a partnership that they say will “employ the core competencies of both organisations to emphasise the power of TV advertising in achieving clients’ business objectives”. By utilising EDO’s Ad EnGage offering, Discovery can measure consumer interest and intent with proprietary data measurement tools that […]