Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with […]
Samba TV, a provider of omniscreen data and analytics, has released its State of Viewership Report for Q1 2022, showing a complex viewership landscape in the US marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn. “With $68 billion (€64.5bn) poured into linear advertising every year, […]
NBCUniversal has launched its fifth-annual slate of Commercial Innovations designed to elevate the advertising experience for marketers and consumers. On the heels of One22 and the Peacock Newfront, the 2022 slate of new ad products and formats provide marketers with unique ways to engage consumers through advertising within the metaverse, creative development studio, across social channels and […]
Samsung Ads, the advertising division of Samsung Electronics, has announced the rollout of the OneTrust Consent Management Platform (CMP) across its Samsung TV plus service in the EU. The platform aims to give consumers more control over how their data is used and gives advertisers more confidence that consumers’ rights are being protected. With OneTrust’s […]
AVoD revenues for TV series and movies will reach $70 billion (€66.4bn) in 2027, up from $33 billion in 2021, according to the Global AVOD Forecasts report from analyst firm Digital TV Research. Thirteen of the 138 countries covered will generate more than $1 billion in 2027, up from only five countries in 2021. “US […]
The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1 billion (€0.95bn) mark to $1.4 billion. Podcast advertising grew 2X faster in 2021 (+72 per cent) than the total internet ad market according to the sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by […]
TVUP Media Telecom, a Spain-based technology company providing a pioneering television service through its OTT platform Tivify, has selected Ad Insertion Platform (AIP) to monetise its advertising inventory through AIP’s programmatic premium video ad network. Thanks to AIP’s capacity to generate demand via its buying partners and its leading SSAI platform, DAIConnect, AIP will help […]
Digital video advertising spend surged 49 per cent in 2021 and is expected to increase an additional 26 per cent to $49.2 billion (€46.6bn) in 2022 according to IAB’s 2021 Video Ad Spend and 2022 Outlook report. Released at the 2022 IAB NewFronts, in conjunction with Standard Media Index (SMI) and Advertiser Perceptions, the report […]
VIZIO Ads has announced VIZIO Analytics, an expanded suite of proprietary solutions and platform integrations with buyer support that it says helps advertisers plan, target, measure, and optimise multi-platform campaigns to engage with consumers in more relevant ways. VIZIO Analytics offers custom analytics services and innovative technologies to help brands work backwards from their desired […]
A report – UK Advertising’s Adspend Review: The Pandemic Effect – which marks the definitive full year 2021 Advertising Association/WARC Expenditure Report figures, reveal the extraordinary adspend growth seen during the recovery from the Covid-19 pandemic. The UK ad market reached a record £31.9 billion (€37.9bn) in 2021, equating to growth of 34.3 per cent […]