Mediaocean, the platform for omnichannel advertising, has released its 2021 Market Report and 2022 Outlook. The inaugural year-end report highlights the growing challenges regarding omnichannel measurement and the massive boom of connected TV (CTV), among other trends conveyed by today’s industry leaders. In a survey conducted among 250+ leaders at advertising agencies, media providers, and […]
Cross-platform media evaluation specialist Comscore is introducing ‘Comscore Everywhere’, which it claims is a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to capture the realities of the modern media consumption accurately. The company suggests Comscore Everywhere represents a […]
Research from market analyst firm Omdia shows that Google, Amazon, Meta (formerly Facebook), and Apple – collectively GAMA – will command 70 per cent of the online advertising market outside of China by the end of 2021. The latest outlook comes from Omdia’s Advertising Intelligence Service, which provides net advertising revenue forecasts split by media, […]
Findings from connected TV (CTV) performance advertising platform tvScientific’s survey indicate that a majority of consumers (57 per cent) say the primary way they watch television, movies, and other video content is by streaming it digitally, compared to just 26 per cent who watch through cable or linear TV. Ninety-two per cent of consumers who […]
VidMob, the platform for Intelligent Creative, has released research that shows how the direction of model’s eye gaze in the first few seconds of a video ad can significantly impact performance metrics, but can differ greatly based on context. VidMob applied proprietary AI technology to detect the specific direction of eye gaze and its relationship […]
Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has revealed the most emotionally engaging UK Christmas ads of 2021 using its content testing tool, UnrulyEQ, including John Lewis, Coca-Cola, Selfridges, McDonald’s, Marks and Spencer, Lidl, Coca Cola and more. The ad with the highest emotional impact was Disney’s The Stepdad, a 3-minute […]
DCMN, the growth marketing partner for digital brands, has released its global Growth Guide: a new report looking at marketers’ goals, strategies and challenges going into 2022. The results point to a new period of growth for the industry: 66 per cent of marketers surveyed expect their budgets to increase next year, with this figure […]
OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, has announced the launch of XPm, the new cross-platform measurement framework backed by national TV publishers that will provide advertisers with more choice in measurement solutions by helping facilitate an open and independent measurement ecosystem. TV publishers now have a common […]
The global ad market will continue its recovery from the 2020 downturn with 9.1 per cent growth in 2022, after 15.6 per cent growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report. Global adspend will expand by 5.7 per cent in 2023 and 7.4 per cent in 2024, with brands looking to leverage more social […]
Kantar, the data, insights and consulting company, has been selected by the Azerbaijani television industry to supply its technology for the launch of a new TV audience measurement currency in the country. Kantar experts will also support local organisation MARSA (Azerbaijan Media Audience Research System) in the implementation of a nationally representative panel of 960 […]