Kinly – the specialist in AV systems integration and remote collaboration solutions – has announced Tom Martin as its CEO to further develop the impressive growth of the business in recent years. Martin takes the reins at Kinly following a highly successful spell as Managing Director for Northern Europe. His experience with the company stretches […]
Twitter has been hit with $150m (£139.9m) fine in the US after law enforcement officials accused the accused social media platform of illegally using users’ data to help sell targeted ads. Court documents revealed that The Federal Trade Commission (FTC) and the Department of Justice said Twitter violated an agreement it had with regulators; Twitter […]
A study commissioned by The Advertising Coalition and conducted by IHS Markit has found that advertising generated $7.1 trillion (€6.6tn) in sales activity and supported 28.5 million US jobs last year. The study found that the total impact of advertising and its multiplier effects represented 18.5 per cent of US gross domestic product (GDP) and […]
Warner Bros Discovery will launch two new streaming advertising products with the connected TV technology company, BrightLine. The new advanced advertising products, Click-to-Contact and Viewer’s Choice, will be available on discovery+ beginning in Q4 2022 and will be offered to clients in the 2022-23 Upfront season. “By offering more advanced advertising options to our partners, […]
Emmi CAFFÈ LATTE has become the official iced coffee sponsor of ITV2’s popular reality show, Love Island, which returns for its eighth series on June 6th. Brokered by Emmi’s media agency Electric Glue, appointed last Autumn following a competitive pitch, the sponsorship is a perfect fit given the popularity of the show among CAFFÈ LATTE’s […]
SoundOut, in partnership with the Music, Mind and Brain Research Group of Goldsmiths, University of London, has published the results of a year-long study into the emotional impact of music on consumers. The findings reveal the subconscious impact of music – and, crucially, how it differs from the conscious response. The report, titled A large-scale […]
Samba TV, a global player in omniscreen advertising and analytics, has announced the significant expansion of its operations following a year of substantial growth in the UK and Europe. In the UK, Samba TV delivered significant year-over-year revenue growth of more than 70 per cent in 2021 and expanded its UK headquarters operation staffing by […]
The UK government has postponed its planned advertising restrictions on high fat, sugar-rich and salty products (so called HFSS foods). The products were expected to be prohibited in the near future – but now the government says it will look again at the restrictions in a year. The news was a boost for ITV; The […]
Cognitiv, a provider of deep learning AI for marketers, today announced the launch of Cognitiv Performance CTV, a new solution that combines advertisers’ first party data and Cognitiv’s proprietary data assets to create a custom, unique deep learning CTV buying algorithm, enabling superior campaign results at scale. Advertisers will now be able to deterministically measure […]
Data from TikTok shows that the video-sharing service and TV have a symbiotic relationship and, for marketers, strategies that use both in a complementary fashion will boost key brand metrics. TikTok notes there is a greater lift in both attention and recall metrics when marketers follow TV campaigns with content on TikTok – perhaps because, […]