McVitie’s has announced their biggest ever marketing initiative to date by joining forces with ITV’s Britain’s Got Talent as the new headline sponsor of the entertainment talent show for 2022. The brand has collaborated closely with Britain’s Got Talent to roll out a fully-fledged 360-degree marketing plan across TV, digital and social media comms, bespoke […]
Irdeto, a specialist in digital platform cybersecurity, has announced the launch of Irdeto Server Side Ad Insertion (SSAI). This new solution maximizes addressable live ad inventory of OTT video at scale while delivering a seamless ‘TV-like’ viewing experience. It integrates with any ad server or an existing CSAI solution to deliver targeted and personalized ads […]
Enensys Technologies, a provider of media delivery solutions, has announced a major update of its AdsReach Regional solution, enabling local ad insertion for linear TV broadcast networks.Mainly targeting DTT operators using statistical multiplexing (STATMUX) in their broadcast chain, this new update provides Variable Bitrate (VBR) insertion guaranteeing that viewers do not see quality changes when […]
Brand analytics platform Upwave has launched its new platform feature Customer Forecast, designed to give brand marketers a comprehensive reporting metric to understand which media tactics are driving future customer growth and identify long-term media efficiencies. Customer Forecast is validated by actual sales data, without relying on short-term metrics such as Multi-Touch Attribution or Sales […]
LoopMe, a brand-focused mobile advertising platform, has announced Mayfair Equity Partners, a tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100 million (€87.3m) for full year 2021, having achieved revenue growth of c.50 per cent p.a. over the past three years, with the majority of revenues […]
605, a global player in television and cross-platform measurement, analytics, and attribution, and Deloitte Digital, the experience consultancy, have announced a collaboration that they say will accelerate time-to-market for 605’s newest product, 605 EXCHAN6E. The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side. […]
NBCUniversal has agreed what it describes a “multi-year landmark deal” with iSpot.tv that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform. iSpot.tv will support NBCUniversal’s audience verification initiatives for both ads and programme ratings. These currency tests will […]
Analysts at investment bank Exane/BNPP have upgraded the UK’s commercial television broadcaster ITV to ‘Outperform’ (from ‘Neutral’), saying its positive review was helped by increased optimism on the UK’s advertising cycle. In summary, the bank says that it has reassessed ITV’s business catalysts and the broadcaster’s recent track record, new clients coming aboard and the […]
Digital data pioneer Datonics has partnered with Simpli.fi, a specialist in programmatic advertising and agency management software, to launch a new CTV data offering within the Simpli.fi platform. Datonics is providing Simpli.fi segment data mapped to a continually updated household IP, providing advertisers with enhanced accuracy and scale, as well as breadth and depth of segments available […]
Roku has announced that Scott Rosenberg, Senior Vice President and General Manager of Platform Business, plans to step down sometime in the spring of 2022. Rosenberg joined Roku in 2012 as Vice President, Advertising, and Business Development. In 2017 he was named SVP and GM of Roku’s Platform Business, overseeing both advertising and content and […]