A study from Nielsen reveals that the majority of Black audiences (67 per cent) surveyed pay more attention to ads in media that reflect their culture. In addition, Black audiences demonstrate loyalty and trust to the brands and influencers they believe in compared to other segments. Over half (52 per cent) of Black audiences agreed […]
Volvo Cars has renewed its long-standing partnership with Sky Atlantic for a further two years. As part of the renewal, Volvo has also become a first-time sponsor of Sky Nature, expanding its presence across Sky’s premium factual and entertainment portfolio. Planned in collaboration with Sky Media and Initiative (IPG), the renewal follows a decade of […]
WARC’s latest forecasts show that global advertising spend is forecast to grow 9.1 per cent in 2026 to $1.3 trillion (€1.1tn), doubling in size since the pandemic and equivalent to $150 spent on every person. The incremental growth is mostly being captured by digital platforms, not traditional channels. Almost 80 per cent of ad spend now […]
Vudoo, a specialist in interactive and shoppable video technology, has partnered with Canadian media company Corus Entertainment to introduce commerce-enabled shoppable advertising experiences across Corus’ premium digital environments. The strategic partnership marks Vudoo’s official entry into the Canadian market and adds a Tier-1 broadcaster to its global publisher network. By powering Corus’ next phase of […]
Global usage of ad-supported subscription tiers increased across Netflix, Disney+ and HBO Max between Q4 2024 and Q3 2025, according to research from Digital i. The highest growth in adoption was on Netflix, with 40 per cent of active accounts using its Standard with Ads plan in Q3 2025, in the 20 countries measured by […]
ITV has selected Yospace, a specialist in Dynamic Ad Insertion (DAI), to launch an ad measurement and delivery solution across its channels on Freely, the joint streaming service from Everyone TV developed by UK public service broadcasters the BBC, ITV, Channel 4 and 5. Yospace has delivered a DAI solution combined with Client-Guided Ad Measurement […]
A new report suggests that many people in Britain are increasingly comfortable with the idea of tighter gambling rules, particularly around advertising. The research, entitled ‘Ending a Losing Streak’, was carried out by the think tank More In Common, alongside the Coalition to End Gambling Ads. It is based on public responses about gambling habits […]
Ozone, the digital advertising platform, gas announced the move of Danny Geelan to the newly created role of Head of Commercial Trading. Formerly Head of HoldCo Agency Sales, Geelan’s new remit will see him taking overarching responsibility for managing and scaling partnerships across all UK agencies. Reporting directly to Tom Harrison, Senior Director of Growth, […]
TiVo, a wholly owned subsidiary of Xperi, has announced new features for its home screen user interface solution that enable advertisers to seamlessly reach highly engaged consumers across the TV viewing experience. The new offerings from TiVo Ads provide advertisers with key capabilities to unlock unique monetization opportunities on Smart TV home screens, including full […]
Uber Advertising is partnering with select brands to co-create exclusive Journey Takeovers — digital experiences that transform routine trips into immersive storytelling moments. Launched through Uber Advertising’s in-house Creative Studio, Journey Takeovers are timed to key cultural events and designed to leave a lasting impression. Journey Takeovers bring storytelling directly into the ride by weaving […]