TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released a study, conducted by Dynata, focusing on active adult, retirement community consumers. This is the second study in this growing category now that younger Boomers and Generation X consumers approach retirement age. The 2025 Active Adult/Retirement Community Purchase Funnel Study took a […]
Narrative Entertainment has launched Frame in the UK, a fully independent, ad sales house bringing together broadcast experience and digital expertise. Frame has been incubated in broadcaster Narrative Entertainment, and launches with the POP and GREAT! channel networks, engaging family and co-viewing audiences, and the often overlooked 55+ demographic. These brand-safe environments provide advertisers with […]
Captify, the provider of real-time audiences and insights fueled by Search Intelligence, has announced a partnership with Adalyser, a TV advertising platform, to enhance its targeting capabilities across its premium TV inventory. Through this partnership, Adalyser’s ActiveVoice Store platform will utilize Captify’s search intent data to help advertisers reach UK households based on their online […]
WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launch of WunderKIND CTV Pause Ads, a product expanding its innovative programmatic approach to Connected TV. Developed in partnership with OpenGlass.TV, this technology ensures seamless delivery and optimisation across platforms. While Pause Ads have become a staple […]
Nielsen has announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. Nielsen says the move it “to offer a more comprehensive view of CTV ad spending, and delivering on its commitment to provide deeper insights into the CTV advertising landscape”. Adding CTV coverage to Ad Intel, Nielsen’s source […]
Gambling advertising has long been a reliable revenue stream for UK broadcasters and streaming platforms. In 2025, a tightening regulatory climate and industry scrutiny are forcing changes in how these ads are planned and delivered. Recent guidance from the Gambling Commission and Ofcom’s updated broadcast code now tighten the rules on how and when gambling […]
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has promoted Lauren Barnett to Head of UK Sales. In her new role, Barnett will lead the UK sales team, leveraging Samsung’s data capabilities to unlock new opportunities for brands and agencies. The move comes as Samsung Ads strengthens its proposition in the advertising market, becoming […]
A study from Moonbug Entertainment reveals a striking disconnect between how brands market to families and what parents actually need. With billions of views each month and daily conversations with parents worldwide, Moonbug says it has a unique vantage point into how modern families are navigating life – and what they expect from the brands […]
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per cent of UK consumers recalling ads on these, respectively. Tangoo’s Awareness to Conversion: Mapping the Power of Programmatic Channels in the UK study also found […]
Broadpeak, a specialist in streaming and monetization at scale, has announced that major French media group RMC BFM has selected Broadpeak’s server-side ad insertion (SSAI) solution, delivered via the broadpeak.io SaaS platform, to power dynamic advertising experiences across its TV and radio streaming channels. RMC BFM owns top TV channels such as BFM TV, the […]