A sustainable e-commerce strategy has quickly become integral to winning across online and offline platforms. In 2023 and beyond, e-commerce will not just be a section of the retail picture, but a defining element of its composition, according to WARC’s Future of Digital Commerce report. Gregory Grudzinski, Head of Content, WARC Digital Commerce, said: “In […]

tvScientific, the connected TV performance advertising platform, has announced the appointment of Michael Bilow as its first head of data science, as well as the official launch of its Data Science Advisory Board. Together Bilow and the board will provide strategic guidance over tvScientific’s approach to television attribution. Bilow joins tvScientific as a seasoned data […]

UK travel company On the Beach has agreed a new partnership with ITV Commercial for the upcoming new season of entertainment show The Masked Singer. Airing from January 1st 2023, On the Beach’s ads will run each Saturday night during the popular ITV1 show’s commercial breaks, lasting eight weeks. Negotiated by media planning and buying […]

There are currently around 17 million SVoD subscriptions on the Nordic market, distributed over slightly more than seven million households, according to Mediavision. If today’s customers were to decide, a little more four million of those subscriptions would be converted into cheaper subscriptions with advertisements. This is concluded in Mediavision’s recent analysis of the Nordic […]

Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech […]

Jeremi Gorman, President, Worldwide Advertising at Netflix, has said the company’s people are “excited at the opportunity to develop additional revenue streams” with the launch of a cheaper, ad-funded tier in a number of territories. Speaking on ‘What Netflix gives to media buyers that is unique’ at The Future of TV Advertising Global event in […]

Sky is now charging Sky Go and Sky Stream viewers in the UK to skip adverts. Effective immediately, subscribers will have to pay an extra £5 (€5.81) per month on top of their subscription to be able to fast forward through commercial breaks when watching live channels. A message on the Sky website explains: With […]

Audience research commissioned by broadcast regulator Ofcom reveals UK viewers’ attitudes towards commercial references in and around TV programmes. In addition to income from adverts in commercial breaks, broadcasters can generate revenue from references in programmes. These commercial arrangements allow brands, products and services to feature in and around TV programmes – through product placement […]

Finecast, an addressable TV provider, has announced the results of its latest piece of research which provides new insights into the effectiveness of addressable TV advertising. Commissioned by Finecast and conducted by scientists from UCL, the study investigates how the brain responds to addressable advertisements across four key neuro-networks: attention, emotion, reward and memory. The […]

Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the recent 10th HbbTV Symposium and Awards 2022. The event was attended by around 200 participants […]