The UK is forecast to maintain its position as the leading entertainment and media market in Europe over the next four years according to PwC’s Global Entertainment & Media (E&M) Outlook 2023-2027. UK E&M revenue is expected to reach £85 billion (€99.1bn) in 2023 with growth forecast at a compound annual growth rate of 4 […]
The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase 1, completed in 2022, looked at consumer usage and attitudes towards advertising in both environments, phase 2 gauged consumer attention and recall […]
NBCUniversal has announced the strategic expansion of its global One Platform technology and content offering, enabling marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy. In partnership with FreeWheel, marketers now have access to global and local content from over 190 countries spanning Europe, […]
The Trustworthy Accountability Group (TAG), a programme fighting criminal activity and promote brand safety in digital advertising, has launched a new frontier in marketer transparency through the integration of robust industry data around DEI ratings, privacy compliance, and Made-for-Advertising (MFA) sites into TAG TrustNet, the technological framework for the TAG Certified for Transparency Programme. Through […]
Magnite, the independent sell-side advertising company, has introduced Magnite Access, a suite of omnichannel audience products that aims to make it easier for display, online video, and streaming media owners – and their advertising partners – to maximise the value of their data assets. Magnite Access empowers publishers to manage, create and transact audience segments […]
Paramount Global has announced the appointment of Lee Sears as Executive Vice President (EVP), Head of International Advertising Sales and Integrated Marketing for Paramount Global. Sears will report to Pam Kaufman, President and CEO of International Markets, Global Consumer Products and Experiences, and to John Halley, President of Paramount Advertising. In this role, Sears will […]
Locality has launched as a local television solutions provider. Formed through the union of CoxReps and Gamut, two widely respected media sales organisations, Locality is a new brand that brings together the best technology, people and premium inventory in both broadcast and streaming. Each company brings with it a seasoned team that will continue to […]
Outbrain has announced Onyx, a new branding platform designed to maximise business impact of awareness and consideration campaigns. Onyx runs exclusively within dedicated, in-article environments across Outbrain’s premium publisher partners. Onyx is designed to meet brand objectives and deliver value beyond traditional ‘ad views’ by leveraging Outbrain’s +15 years of technology built to predict user engagement […]
Industry consortium IAB Tech Lab has formed an Advanced TV Commit Group which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. The Group aims to drive interoperability and standardisation across the entire TV ecosystem. Inaugural members include: Extreme Reach Paramount EW Scripps NBCUniversal GroupM VAB […]
Nielsen has released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in […]