A police operation that disrupts websites illegally providing access to copyrighted content stopped £6 million of advertising revenue from UK traffic reaching these websites in 2022. Operation Creative was launched by the Police Intellectual Property Crime Unit (PIPCU) at City of London Police in 2013 to tackle the funding of illegal streaming websites, which have […]
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced new hires on the heels of strong revenue growth; Lisa Coffey has been named as Chief Revenue Officer (CRO) and Andy Sophocli is now AVP Partnerships EMEA. The company closed out 2022 with $150 million (€137.2m) in revenue, reporting […]
A global study from Samsung Ads through Verve reveals that ads on ad-funded and free streaming TV (FAST) services are more likely to be watched compared to other services – a finding consistent across the UK, Germany, Australia, and India. The global report, Understanding Advertising Engagement across different viewing platform types, compared key markets in […]
ThinkAnalytics, a provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, reports that it grew “aggressively” in 2022 with revenue growth of 30 per cent year on year. New customer signings worldwide include Bell Canada, BritBox, Crunchyroll, Telus, Sony Pictures, Magyar Telekom, and MBC Group. 2022 highlights include: New live deployments worldwide, […]
Cox Automotive and Roku have announced a deal that will pair data from Cox Automotive with TV streaming data from Roku to better measure TV streaming advertising. Cox Automotive’s family of brands includes Autotrader and Kelley Blue Book, which reach two out of three online car shoppers during their research and shopping journey. This partnership […]
The latest quarterly data from the Advertising Association/WARC Expenditure Report shows that UK adspend rose 4.3 per cent in Q3 2022, to a total of £8.5 billion (€9.6bn). This means spend during the first nine months of the year was up 10.8 per cent, at £25.3 billion. Additional report highlights include: – OOH and cinema […]
PlayBox Technology UK, the channel in a box provider for media companies worldwide, has enhanced its OTT Stream Content Management System product with a fully integrated, highly automated ad server. Whether the streaming service is an alternative delivery platform for a broadcaster or a new service from a content owner, it means that advertising revenues […]
The US Department of Justice has hit Google in an antitrust claim over its alleged advertising domination. The lawsuit was lodged January 24th in the Eastern District of Virginia, and aims to have Google’s dominance in the online ad marketplace broken up by having a court compel the company to divest its Google Ad Manager […]
After a successful proof of concept, the Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement specialist dataBreeders to develop Total TV advertising measurement and currency to market in 2023. Finland will be one of the first countries in the world to enable a Total TV currency with the […]
Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK supermarket chain, to deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who heard the […]