Samba TV and TikTok has released findings of a partnered study measuring the effectiveness of advertising on the global entertainment platform to deliver awareness and conversion into viewership of shows, movies and live events. As the media landscape continues to fragment, content providers are eager to identify the most effective ways to drive ‘tune-in’ beyond […]
The Advertising Association / WARC Expenditure Report shows the UK’s ad market grew 8.8 per cent to £34.8 billion (€39.2bn) in 2022, despite a dip in the final quarter of the year. Revised forecasts suggest minimal growth (+0.5 per cent) in 2023, with spend expected to reach £35 billion, before a 3.9 per cent rise in […]
Spanish TV group Atresmedia, operator of Antena 3 TV and La Sexta among other TV channels, has reported a €23.4 million profit in the first quarter of the year, up 1.2 per cent. Total revenues amounted to €212.3 million, up 1.4 per cent the same period last year with an EBITDA reaching €36.3 million, up […]
Lumen Research, the technology provider, has released a report from PwC which reviews the Lumen Attention Measurement Platform (LAMP) – making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC conducted a detailed walkthrough with Lumen on the company’s attention prediction methodology across both global and […]
The UK digital ad market maintained double digit growth of 11 per cent in 2022, despite a challenging year as advertisers navigated the cost-of-living crisis, political uncertainty, and the impact of structural changes such as the removal of Identifier for Advertisers (IDFA). IAB’s latest Digital Adspend report, produced with PwC, shows that digital advertising spend […]
Sky Media has revealed Serious Tissues’ £1 million Grand Prix-winning, Sky Zero Footprint Fund advertising campaign. Serious Tissues wiped out hundreds of competitors to be awarded the top prize for their campaign, showcasing the UK’s first carbon-neutral toilet roll. The resulting advert will run from April 24th – May 22nd using AdSmart to reach audiences […]
GroupM, WPP’s media investment group, has released research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution, which shows that TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences. The research, conducted in collaboration with advertising effectiveness specialist System1, involved more than 13,000 […]
Supponor, the technology provider in virtual advertising, and Telstra Broadcast Services (TBS), a provider of end-to-end broadcast and media related services, today announced a joint initiative to bring virtual advertising as-a-service to sports properties, federations and rights owners worldwide. As a result of the recent successful launch of their league-wide solution for the National […]
Vinted, the online marketplace for buying and selling second-hand clothes and lifestyle items, will be This Morning’s new pre-loved fashion partner. Vinted will sponsor a bespoke fashion segment, using 10″ idents interrupting editorial, as well as 10” promotional adverts shot on set, demonstrating to viewers how easy it is to buy and sell on the […]
AMC Networks is planning to launch an ad-supported version of its AMC+ streaming service later this year. The move will offer additional flexibility to subscribers and allow the company’s advertising partners to reach viewers on its flagship streaming product and across an ad-supported content ecosystem that spans linear TV networks, streaming and digital/CTV platforms. AMC […]