Celebrity cameos have been used in advertising for many years. These ads use a surprise celebrity feature to create a memorable moment, often blending humour, aspiration (wanting to live like the celeb does), and trust. It’s common to see a famous footballer pop up in a supermarket ad, or a BBC star coming up during […]
Samba TV, a specialist in AI-driven media intelligence, has released its H1 2025 State of Advertising report revealing a clear signal of advertiser strength in the US with 68 per cent of the top 100 advertisers increasing their TV spend in the first half of the year, a clear sign of renewed confidence and momentum […]
A study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence has quantified the impact of advertising on US jobs and growth, finding that advertising powered more than 20 per cent of total US economic output while supporting 29 American million jobs last year. S&P Global Market Intelligence’s analysis – The Economic […]
Cadent, the predictive advertising platform, has announced that industry sales leader Jeremy Haft has joined as Executive Vice President, Sales & Growth Markets. Reporting to Jes Santoro, Chief Revenue Officer, Haft will lead sales strategy and spearhead growth initiatives in connected TV (CTV), digital, and linear platforms across Cadent’s North American regions. Known for deepening […]
Sky Media is growing its Sports Marketplace portal following a successful soft launch earlier this year, which saw it become Sky Media’s fastest-growing revenue proposition ever, with strong demand across the advertising industry. As part of the full launch, Sky Media is introducing a new capabilities and a new stunt to kick off the season: […]
Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in Streaming TV, that offers an analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on […]
Gambling ads are slowly becoming part and parcel of a casual TV watching experience. Commercials are now full of inviting casino ads promising easy wins. The gambling industry continues to develop innovative marketing strategies. Some use celebrities to reach a larger audience. Recent reports in the UK show a causal relationship between exposure to gambling […]
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, according to research from Teads UK. The new UK CTV Pulse 2025 reveals that 42 per cent of viewers choose to watch via AVoD (ad-supported VoD) services, a 7 per cent year-on-year increase. This is ahead of both BVoD (broadcaster VoD) services […]
Nielsen has revealed that viewing of content with ads gained 1.2 share points in the second quarter of 2025, finishing with 73.6 per cent of overall TV viewing in the US, in the second installment of its Ad Supported Gauge, an extension of The Gauge. Coinciding with the start of summer in many areas of […]
Magnite, the independent sell-side advertising company, has announced strong momentum in its collaboration with FanDuel Sports Network. The network has seen a 25 per cent year-over-year increase in total impressions served through Magnite’s SpringServe video platform as it accelerates its investment in live sports streaming. As more viewers shift toward streaming live sports content, FanDuel […]