Research from Parks Associates highlights the importance of ad relevancy, especially for new revenue streams: 81 per cent of viewers who felt that the ads they were watching were relevant to them also report an interest in T-commerce. AI can be used in entertainment to connect viewers with brands. Relevant and timely advertisements are currently […]
Warner Bros Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that it says enables advertisers to target their campaigns with new levels of precision, across a number of markets throughout EMEA, APAC and LatAm spanning its most engaged assets including CNN, Max, discovery+ and Eurosport. WBD adds WBD […]
Channel 4 Sales has secured Furniture Village as the sponsor of the Quality Entertainment strand across UKTV and Warner Bros Discovery (WBD) channels. Effective immediately, Furniture Village will sponsor over 2,600 hours of content across UKTV’s Alibi, Eden, Gold, U&W and U&Drama plus WBD’s Really and HGTV. This partnership is a continuation of Channel 4 […]
Virgin Media O2 has launched the third chapter of its To ‘Better and Beyond’ campaign – Walrus Whizzer – an integrated campaign from VCCP which seeks to highlight the freedom that better broadband brings. Set to the soundtrack of Billy Ocean’s Suddenly, the 60” hero campaign film emulates the feeling experienced when using Virgin Media […]
Following the launch of its ad-supported plan in Denmark, France, Germany, Italy, Norway, Spain, Sweden, Switzerland and the UK in 2023, Disney+ will expand its offerings to Finland, the Netherlands and Portugal this October. Deborah Armstrong, SVP & GM Media Networks and Advertising EMEA, commented: “The strong momentum of our ad-supported plan, following its launch […]
A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.5 per cent in 2024 to a total of $1.07 trillion (€0.96tn) – the best performance in six years if the post-Covid recovery of 2021 (+27.9 per cent year-on-year) is disregarded. Ad spend growth is also […]
DirecTV Advertising, a specialist in addressable TV solutions, and Publicis Media, the media division of Publicis Groupe, has released a study titled Premium, Defined: Long-Form Content Drives Ad Success. The joint study was fielded by Vital Findings in May 2024 and uncovers consumers’ definition of premium content and their sentiment towards the ads that appear […]
Revry, the LGBTQ+ streaming network, has announced the release of a study conducted in collaboration with Nielsen, revealing significant findings about the purchasing behaviours, brand loyalty, and advertising perceptions of LGBTQ+ consumers in the grocery and household items market. The study, conducted in June 2024 as part of the Revry LGBTQ+ Streaming Audience Insights powered […]
DSPolitical, a digital advertising and technology company for Democratic and progressive candidates and public affairs initiatives, have announced a partnership leveraging Beeswax, FreeWheel’s demand-side platform. The arrangement provides DSPolitical with the ability to unlock capabilities and match voter file data to sophisticated household-level identifiers via the FreeWheel Identity Network, enhancing the accuracy and scale of […]
In Netflix’s second year of Upfront negotiations – after entering the advertising business in 2023 – the streamer said it closed deals with all major holding companies as well as independent agencies, and reported a 150+ per cent increase in upfront ad sales commitments, which was “in-line with expectations”. Amy Reinhard, President of Advertising at […]