Following the launch of its ad-supported plan in Denmark, France, Germany, Italy, Norway, Spain, Sweden, Switzerland and the UK in 2023, Disney+ will expand its offerings to Finland, the Netherlands and Portugal this October.

Deborah Armstrong, SVP & GM Media Networks and Advertising EMEA, commented: “The strong momentum of our ad-supported plan, following its launch last year, underscores the importance of providing consumers with choice, flexibility, and value. As we expand into additional markets, Disney+ continues to offer advertisers a prime opportunity to engage with our premium-streaming platform, featuring our beloved brands and an exceptional line-up of movies and TV series. We have enhanced our capabilities and are experiencing positive responses to date, including establishing a diverse range of partnerships with L’Oréal Paris, which is sponsoring [Season 5] of The Kardashians; Uber One, which is collaborating with FX on The Bear in the UK; and Chloé fragrances, which is supporting the French original Becoming Karl Lagerfeld across five countries.”

Titles coming soon to Disney+ include ABC’s Doctor Odyssey from Ryan Murphy, A second season of FX’s The Old Man, Road Diary: Bruce Springsteen and the E Street Band, and Lucasfilm’s next Star Wars series Star Wars: Skeleton Crew.

Starting October 17th, consumers in the aforementioned countries can choose from the following features in the ‘Standard with Ads’ plan, alongside the ‘Standard’ and ‘Premium’ plans.

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Tags: advertising, Disney, Disney Plus, Star Wars