Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with Yahoo DSP. This will enable clients to buy Netflix advertising through Yahoo programmatically, and will be available later this year in all 12 of the streaming service’s ad-supported countries. “Integrating Yahoo DSP is all about driving performance […]
Combining digital audio and in-video audio advertising drives brand recall and purchase intent. This is the key finding of research undertaken by Audion, a digital audio player in Europe, in partnership with xpln.ai, a specialist in measuring advertising attention to determine the effectiveness of digital audio advertising. As audio establishes itself across all digital environments, […]
During the ITV Showcase in Manchester on June 12th, the broadcaster unveiled three new commercial innovations. Launched to an audience of over 500 advertisers and agencies, Lead Gen Ads, ITV YouTube Affinities and Outcomes Planner are all new tools that ITV says will help its commercial clients to get the most out of their TV […]
ProSiebenSat.1, the German media group, and FreeWheel, the Comcast Company and technology platform for the video advertising industry, are entering into a partnership to enable pan-European cross-media campaigns on the big screen. This is made possible by FreeWheel’s technologies as well as the international rollout of the Media Manager from ProSiebenSat.1 subsidiary Virtual Minds. “The […]
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage point (pp) from WARC’s March forecast due to growing market volatility. Key sectors such as retail (-6.1 per cent) and […]
Samsung Ads, the advanced advertising arm of Samsung Electronics, has announced an expansion of its GameBreaks portfolio, adding four new interactive titles. Ripplash, the next new GameBreak, is available immediately for advertisers and builds on the momentum of The Six, the franchise’s inaugural game, which will expand to audiences in the UK for the first […]
Scope3, the agentic media platform driving safe and sustainable growth for brands, has announced significant performance results from its Brand Standards product and the launch of Brand Stories, an agentic AI solution that enables brands to connect with their audiences where their narrative will resonate most. Agentic advertising delivers measurable results As part of its […]
Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade Desk, brands in 10 markets, including the UK, Spain, and France will have access to Programmatic Guaranteed deals on the Uber Rides app. Journey Ads reaches […]
Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks transforms traditional ad breaks on Samsung TV Plus – the ad-supported streaming service available on Samsung Smart TVs – into remote control-powered […]
Operative, the advertising management solution for media companies, has announced that National CineMedia (NCM), a specialist in cinema advertising, has partnered with Operative to enhance its advertising operations, improve inventory forecasting and optimise sales activities across multiple channels. With more than 17,500 screens in over 1,350 theaters across the U.S, NCM’s dynamic cinema advertising platform […]