Attest, a consumer research platform, has revealed how Americans will take in this year’s Super Bowl. With last year’s Super Bowl clocking in at 96 million viewers, the lowest since 2007, the research from Attest finds the majority of Americans (62 per cent) plan to watch the game this year. Just 13 per cent of […]
Molotov, the French OTT service, has announced the renewal of its contract with Ad Insertion Platform (AIP), a provider of SSAI technology, enabling Server-Side-Ad-Insertion (SSAI) into their AVoD service Mango. “Our relationship with Molotov is based on innovative collaboration to manage their monetisation challenges. We deeply value their continued trust in our platform and our […]
smartclip, the adtech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online and offline data and contextual targeting capabilities. The new offering represents a viable alternative to […]
A Juniper Research study forecasts that global digital advertising spend will increase from $407 billion (€356.3bn) in 2022 to $753 billion in 2026; representing growth of 85 per cent. The report found that mobile in-app revenue will account for 56 per cent of global spend by 2026. The research, Digital Advertising: Emerging Trends, Key Opportunities […]
Ahead of Super Bowl LVI, Advocado has released a survey detailing American media consumption and brand engagement behaviour following TV ad exposure. Nearly half of individuals (49 per cent) use two or more screens while watching football, and 69 per cent use a second screen – typically a mobile device or laptop – after seeing […]
Bouygues Telecom, Realytics, a specialist in convergence between TV and digital, and Smart, a platform for optimising connected-TV and video marketing spend, announces the launch of TVMOTIK. This alliance, with its ‘unique full-stack solution’, will support TV channels in activating and marketing targeted advertising offers via Bouygues Telecom’s home gateways. TVMOTIK complies with AF2M/SNPTV standards […]
Sabio, a provider of digital TV advertising platforms validated by performance, has announced the addition of veteran digital marketing executive Jon Stimmel as Chief Growth Officer. In this role, Stimmel is responsible to oversee strategic marketing, drive adoption of Sabio’s demand-side platform (DSP), and increase awareness of AppScience’s actionable campaign analytics. “Jon’s tenured industry experience […]
Nescafé is to sponsor comedy series Friends on Comedy Central and Channel 5 throughout 2022. The broadcast sponsorship will run across both ViacomCBS channels, in a series of 5” and 10” idents beginning this month. The sponsorship was brokered and strategically driven by Nescafé’s media agency, Publicis Media NestléOne, in partnership with Sky Media. As well […]
WARC has released an annual review of its Global Marketing Index (GMI) over the 12 months of 2021. WARC’s GMI provides a monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. Highlighting a remarkable year of recovery […]
ITV has announced Estée Lauder as Dancing on Ice‘s first ever Beauty Partner for the 2022 series. Through the run of the series, the beauty brand’s partnership with the ITV Entertainment format, planned and brokered by Estée Lauder’s media agency, MG OMD, will feature a number of touchpoints: ● Product Placement: Estée Lauder will have […]