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DPG Media Advertising integrates Brand Metrics’ brand lift technology

Brand Metrics, a specialist in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager. This allows brands to measure the positive impact that advertising activity has on a range of outcomes including awareness, consideration, preference and action intent using […]

October 29, 2025

NBCUniversal expands Guideline partnership

Guideline, a provider of advertising data and planning technology, and NBCUniversal have announced the expansion of their partnership to strengthen NBCUniversal’s data-driven strategies across ad sales. “NBCUniversal has long been a leader in leveraging data to drive innovation in advertising,” said Vincent Mifsud, CEO at Guideline. “We’re excited to expand this relationship and proud to […]

September 22, 2025