ASA, the UK advertising watchdog, has banned YouView’s launch ads after agreeing with Virgin Media that claims the service was ‘unique’ and the ‘easiest’ were false. The ads had run on TV and in the Radio Times. The claims objected to included: “YouView is the easiest way to watch catch-up TV, on your TV” and […]
Consumers are becoming increasingly frustrated by restrictions limiting them from immediately accessing online content. According to research from Internet privacy and security pioneer AnchorFree, millions of people across the globe are downloading virtual private network (VPN) apps to ensure they don’t miss an episode of EastEnders or a new YouTube sensation. The Silicon Valley-based company […]
Rentrak has released its State of VoD Report 2012, which includes four years of VoD analysis from Rentrak’s OnDemand Essentials service. The report shows that the total time spent viewing free-on-demand television content in the US increased by over 40 per cent in 2012 compared to the previous year. Rapidly increasing numbers also show that […]
Netflix members watched more than four billion hours of video during the first three months of 2013, according to CEO Reed Hastings, who posted the figures on Facebook and attributed the uplift to its exclusive House Of Cards show. The post led BTIG analyst Richard Greenfield to figure out that if Netflix was a cable […]
The UK market for on-demand TV is reaching saturation point, with only limited further audience growth potential, according to research from YouGov. It says that instead of looking for new audiences providers should focus on maximising what they get from existing users. According to the researcher, 48 per cent of the online population in the […]
Walmart’s streaming service Vudu has advised users to change passwords after a security breach. Unusually, the action was taken following the theft of several hard drives rather than a hack attack. The channel said the disks contained names and other personal details about its customers. It added that passwords saved onto the drives were stored […]
IDATE’s newest market insight describes the different models of subscription-based video on demand offerings (SVoD): supply-side strategies and description of main players’ services. It lastly analyses the SVoD services developments compared to the pay TV global market. Spotlighted by the success of services like Netflix and Hulu, SVOD seems poised to compete with traditional VOD […]
Leading multimedia solutions provider Visual Unity has helped Turkish company Calinos Entertainment to deliver a complete Video on Demand service. Based in Istanbul, Calinos Entertainment was established in 1997 as a content distribution company supplying television and film programmes to service providers and channels. With Visual Unity’s expertise, the company has now expanded its operations […]
On demand content specialist Viewster has revealed a raft of significant additions to its international online library. Spanning more than two hundred titles, the various new deals include highly popular British and Australian series, along with various American films that will be made available ad-based and free-to-watch to consumers across the US, UK, Germany, Australia, […]
Recent research from personalised video experience specialist Ooyala suggest that live and long-form video outperforms on-demand and short-form video across all screens. The findings come in a special edition of its quarterly Global Video Index, revealing the most recent trends in multi-screen video consumption from broadcasters and entertainment networks around the world. They spotlight dramatic […]