The Q4 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong engagement with ad-supported TV services among TV viewers. Key findings from this year’s study: 1) Most TV consumers would rather watch ads if it means saving money. 57 per cent say they’d rather watch ads and pay $4 (€3.78) […]
The UK’s Intellectual Property Office (IPO) and Meta have worked together to create guidance on avoiding piracy and counterfeit goods online. “Piracy is a major issue for the entertainment and creative industries,” says the IPO. “Pasting Internet images into your social media, password sharing on streaming services and accessing the latest films, TV series or […]
As SVoD services in the US mature, pricing and bundling are key to retention, according to a report by Ampere Analysis. Newer platforms (including Disney+) tend to have higher levels of both sign-up and churn as they rely more heavily on individual title launches, while established SVoD platforms’ sign-up and churn rates are much more […]
Mediavision’s latest analysis of the Nordic media market shows that the number of digital media subscriptions per household has grown to new record levels during autumn 2022. Growth is driven by an increased penetration of audio subscriptions, in particular audiobooks and podcasts. Today, a Nordic household holds on average 2.6 digital media subscriptions, which is […]
Netflix has announced a partnership with MoMo, a mobile wallet which can be used to make payments online, in Vietnam. “Digital wallet payments have become a popular mode for Vietnamese to pay for dining, utility bills, shopping and now entertainment. This is why we are excited to announce our partnership with super app MoMo, the […]
JetBlue, the US airline with free high-speed Fly-Fi and seatback screens at every seat, on every plane, is launching a partnership with NBCUniversal’s streaming service, Peacock. Beginning spring 2023, Peacock will become the exclusive streaming partner of JetBlue. Customers will be able to tune into a selection of Peacock Originals, including series such as Bel-Air, […]
According to the latest DASH study by The Advertising Research Foundation (ARF), the household penetration levels of the major subscription streaming services held mostly flat YoY in the US, with the exception of Paramount+, which has jumped up to 17 per cent from 11 per cent. Additionally, Disney (41 per cent up from 39 per […]
CreatorIQ, the influencer marketing platform, has released findings showing increased creator marketing efforts from Netflix, Prime Video and Peacock, as streaming services look to stand out in a crowded space. For streaming services, creators have become an essential tool to tap into digital subcultures and communities, engaging the most relevant fans for new and existing […]
Parks Associates reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. A whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, released in partnership with SymphonyAI Media, examines the current state of the competitive streaming video market and the benefits of implementing data-driven solutions able […]
Research from UK intellectual property protection organisation FACT has revealed that TV and film entertainment sits at the heart of many Brits’ Christmases, with 54 per cent relying on it to keep the family entertained. While this comes as no surprise, the research also shows that almost a quarter (23 per cent) of consumers will […]