UK commercial broadcaster ITV has launched a multi-channel marketing campaign for ITVX to drive awareness, consideration and ultimately trial of the new streaming service, which officially launches today [December 8th] with new, exclusive titles streaming for free. The campaign builds on the advertising creative from Uncommon Creative Studio which premiered during I’m A Celebrity, starring […]
Commissioning data from November 2022 analysed by Ampere Analysis showed that there was a negative correlation between the volume of upcoming Netflix Originals, and the level of discount Netflix is offering for subscription to its new ad-funded tier in non-English speaking markets. According to Senior Analyst Olivia Deane, throughout 2022 Netflix made increasing efforts in […]
There are currently around 17 million SVoD subscriptions on the Nordic market, distributed over slightly more than seven million households, according to Mediavision. If today’s customers were to decide, a little more four million of those subscriptions would be converted into cheaper subscriptions with advertisements. This is concluded in Mediavision’s recent analysis of the Nordic […]
In just two weeks since its release, Netflix’s Wednesday series has become its third Most Popular English-language TV series ever with 752.52 million hours viewed, behind only Stranger Things 4 and Dahmer – Monster: The Jeffrey Dahmer Story. Since Wednesday‘s premiere, nearly 115 million households globally have seen the comedy-mystery series (752.25 million hours viewed […]
Jeremi Gorman, President, Worldwide Advertising at Netflix, has said the company’s people are “excited at the opportunity to develop additional revenue streams” with the launch of a cheaper, ad-funded tier in a number of territories. Speaking on ‘What Netflix gives to media buyers that is unique’ at The Future of TV Advertising Global event in […]
Warner Bros Discovery (WBD) executives are said to want ‘Max’ to be the new name for the platform that will combine the HBO Max and Discovery+ services. The concept is now being ‘lawyered’ according to CNBC. Meantime, internally WBD has given the new service a code name of ‘BEAM’ according to the report. WBD management […]
At the end of 2021, a new phase of competition began in the Latin American OTT SVoD market, reports Dataxis. Three major US studios launched their platforms in the region: Disney+ and Star+ (Walt Disney Company), HBO Max (WarnerMedia Discovery), and Paramount+ (Viacom). They joined Netflix, the historical leader, and Prime Video (Amazon), the main […]
Dahmer – Monster: The Jeffrey Dahmer Story has officially surpassed 1 billion hours viewed on Netflix. The anthology series’ first installment from Ryan Murphy and Ian Brennan is only the third title in Netflix history to cross the 1 billion hour viewing mark within 60 days, and only the second ever English Language series. Dahmer […]
Warner Bros Discovery and Amazon today announced that HBO Max is once again available on Prime Video Channels in the US. Prime customers can sign up for HBO Max for $14.99 per month. Subscribers will have access to 15,000 hours of curated premium content. Additionally, subscribers will have access to the expanded content offering that will […]
Parks Associates has released its updated list of the top 10 US subscription OTT video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83 per cent of broadband households have at least one OTT service, with 23 per cent adopting nine […]