Disney has announced that Marvel Studios’ Guardians of the Galaxy Vol. 3 will be available to stream on Disney+ from August 2nd. In celebration of the movie launching on the service, Disney+ subscribers in the UK will be able to purchase Guardians of the Galaxy merchandise through shopDisney UK, with proceeds going to the Prince’s […]
In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 22 per cent to almost half (45 per cent) according to findings by Ampere Analysis. Based on proprietary consumer research carried out with 54,000 adults aged 18-64 across 28 markets worldwide, the findings […]
Walt Disney Company CEO Bob Iger has said that the company is cutting back on movies and TV series from its Marvel Studios and Star Wars franchises, and that it would also consider licensing content to other streaming platforms. The move comes as the company is looking to cut costs during a time when its […]
Research from consultancy firm Simon-Kucher into consumer streaming behaviour and preferences reveals that the growth of streaming is slowing down. In its second annual Global Streaming Study, Simon-Kucher reveals that only 38 per cent of UK respondents indicate they stream more compared to last year – this is down 10 percentage points from the number […]
France Channel, the French SVoD platform dedicated to the promotion of French films and TV works in the US, has joined pay-offering Prime Video Channels. As a result, the service created in 2021 and run by Julien Verley, is planning to launch a new multi-million fundraising campaign within the next six to twelve months to […]
Almost nine in ten (88 per cent) of the leading telcos in the US and UK are planning to offer ‘super bundling’ as they prioritise revenue growth and customer retention. That’s according to a survey of 115 telco leaders — senior strategic decision makers and budget holders within telecommunications brands — who are eyeing how best to […]
The UK ad market dropped -2 per cent in 2023 YTD (January to May), an improvement from the trends seen in H2 2022, when the market declined -4 per cent YoY, according to data from Guideline, powered by Standard Media Index (SMI). Digital media, which represented 55 per cent of the share and grew +6 […]
According to findings from a new report, Is TV just TV?, by Samsung Ads and Verve, brands that advertise on streaming platforms are perceived to be five times more modern and five times more innovative when compared to brands that advertise in non-streaming environments. These figures jumped to eight times and six times, respectively, for […]
Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87 per cent of whom agree that they see too many of the same ads, according to research by media investment and intelligence company MAGNA’s Media Trials unit in partnership with Nexxen, a unified advertising […]
Streaming platform specialist Roku and ad tech company FreeWheel have formed a new partnership that will bring forth a suite of industry solutions that they say will unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to […]