Advanced Television

Social Media

Ofcom investigates X over Grok deepfakes

The UK’s independent online safety watchdog, Ofcom, has opened a formal investigation into X under the UK’s Online Safety Act, to determine whether it has complied with its duties to protect people in the UK from content that is illegal in the UK. Ofcom notes that there have been deeply concerning reports of the Grok […]

January 12, 2026By Colin Mann

FIFA, TikTok sign Preferred Platform deal for World Cup

FIFA and TikTok have announced an agreement that aims to bring football fans even closer to the action and excitement of the FIFA World Cup 2026 this summer. TikTok, the popular social media platform for mobile video content, will become FIFA’s first-ever Preferred Platform. This will lead to an enhanced level of collaboration and integration, […]

January 8, 2026By Nik Roseveare

Spotter partners with Comscore

Spotter, a partner to some of the world’s largest creators, has announced a strategic partnership with Comscore, the specialist in media measurement and analytics. This collaboration designates Comscore as Spotter’s official independent measurement partner, enabling a new approach to measuring the reach, engagement, and cultural influence of creator-led content across media platforms. As the creator […]

January 7, 2026

Report: Streaming, social, CTV drive APAC video revenue growth

Media Partners Asia (MPA) has released Asia-Pacific Video & Broadband 2026 (AVB 2026), its flagship annual assessment of the region’s video industry. The report finds that Asia-Pacific total screen revenues will continue to grow through 2030, but that growth is increasingly concentrated in streaming, social video and connected TV (CTV), while traditional television faces sustained structural […]

January 6, 2026

Research: 31% of Brits start Xmas Day on social media

Christmas without Wi-Fi would be a disaster for millions of households, with 37 per cent Brits saying the big day would be ‘catastrophic’ if they lost internet access, according to research from Virgin Media O2. This comes as Wi-Fi disruption is seen as a bigger threat to Christmas enjoyment than food or present related issues. […]

December 23, 2025

Report: Social media at the heart of EMEA digital advertising

DoubleVerify (DV), the media effectiveness platform platform, has released its 2025 Global Insights: How Consumers and Marketers Use Walled Gardens report that includes platform-level insights and examines how social media continues to shape digital advertising, news consumption and commerce. “The appeal of advertising across social media platforms lies in their ability to blend entertainment, community […]

December 16, 2025

Ofcom: Half of UK online time spent on Alphabet, Meta services

Ofcom’s latest Online Nation report explores how adults and children in the UK experience life online; from the sites and apps used every day, to how people feel about what they do and what they encounter online. Adults now spend an average of four and a half hours online a day – up by 10 […]

December 10, 2025

France: Creator economy market worth €6.9bn

A study of France’s creator economy has been carried out, revealing a total market worth of €6.99 billion in 2025, up 19 per cent over one year. According to figures released by Coherent Market Insights for the first time at the Paris Creator Week, it could climb up to €33.14 billion in 2032. The study […]

December 10, 2025From Pascale Paoli-Lebailly in Paris

Report: Social, digital video remain key to UK media plans

Integral Ad Science (IAS), a media measurement and optimisation platform, has published its 2026 Industry Pulse Report for the UK. The findings point to digital video, social platforms and mobile as central to next year’s media plans, with the industry addressing a sharp increase in AI-generated content and creator-led media, pointing to a complex media […]

December 8, 2025

Data: Streaming delivers more attentive viewing than social

Amplified, a specialist in human-led media measurement, and the Video Futures Collective (VFC), an alliance of Australia’s video streaming platforms, have released the results of a market-wide, industry-endorsed study of attentive viewing in streaming video advertising. The study found that almost 80 per cent of a streaming video advert is viewed attentively on average, versus […]

December 2, 2025