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Research

Report warns of illicit Xmas viewing risks

People streaming movies, TV shows and sporting fixtures illegally over the festive period could be unknowingly gifting fraudsters access to their personal finances, warns a cyber security expert. The alert comes following new BeStreamWise research, a cross-industry initiative which aims to raise awareness of the dangers of illegal streaming. The research reveals that 38 per […]

December 17, 2025By Colin Mann

Data: UK median mobile download speed up 15% YoY

Ookla has analysed mobile connectivity across local authorities in England, Scotland, Wales and Northern Ireland and presented data based on its Speedtest Intelligence data from 2024 Q1 to Q3 2024 and 2025 Q1 to Q3 UK-wide median mobile download speed rose 15 per cent year-on-year to 63.03 Mbps in 2025 while upload speeds improved from […]

December 17, 2025

Forecast: ‘Analogue January’ among top New Year’s resolutions

Deloitte expects the next New Year’s resolution trend could be a digital detox, with Brits starting the year with an ‘analogue January’ or ‘Janalogue’ – a conscious disconnect from digital devices and apps. The prediction is backed by research from the Deloitte Consumer Trends Survey 2025 which revealed how consumers are already taking proactive approaches […]

December 17, 2025

Report: Home screen ads boost advertiser outcomes

Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers, provides survey data, a case study and best practices […]

December 16, 2025

Report: Social media at the heart of EMEA digital advertising

DoubleVerify (DV), the media effectiveness platform platform, has released its 2025 Global Insights: How Consumers and Marketers Use Walled Gardens report that includes platform-level insights and examines how social media continues to shape digital advertising, news consumption and commerce. “The appeal of advertising across social media platforms lies in their ability to blend entertainment, community […]

December 16, 2025

Forecast: UK ad spend to grow 5.5% in 2026

Ad spending in the UK is predicted to grow 5.5 per cent in 2026, according to ad spend provider Guideline. Q1 spending is expected to grow 6 per cent, with the Olympics and an improving economy helping to boost spending. The Olympics and World Cup will also help offset linear declines, with linear contracting just 2.6 […]

December 16, 2025

Research: Streaming market declines in Finland

Despite strong growth in ad-supported streaming, the Finnish streaming market declines in the autumn of 2025, reports Mediavision. Total paid subscriptions decline by 2 per cent year-over-year, driven mainly by a ten per cent drop in fully paid, ad-free subscriptions. Ad-supported subscriptions grew by 18 per cent over the same period, but this shift in […]

December 16, 2025

Research: Festive period accounts for a third of US SVoD sign-ups

Research from Ampere Analysis shows that nearly one-third of US streaming sign-ups occur between November and January, but long-term customer retention hinges on deal structure and perceived value, not promotions alone. Black Friday – the major shopping day after Thanksgiving in the US – is a significant driver of the festive spike, with eight of […]

December 15, 2025

Report: Internet traffic up 19% in 2025

Cloudflare, the connectivity cloud company, has published its sixth annual Year in Review, a comprehensive look at how the internet behaved in 2025. The report – accompanied by a spotlight on the most popular internet services – highlights the most significant internet trends, traffic patterns and security insights from the past year. Global internet traffic […]

December 15, 2025

Data: Top UK news stories of 2025

Taboola, a specialist in powering recommendations for the open web, has revealed the most popular news stories of 2025 across its UK publisher network. Former-prince Andrew, Wimbledon and Netflix’s Adolescence series were amongst the most popular stories. Taboola’s Newsroom data provides a picture of what UK audiences care about most, by analysing which topics are […]

December 15, 2025