Advanced Television

Research

Report: Gaming central to how younger people socialise

With billions in revenues, the gaming industry shows no signs of slowing down, reports Hub. Once considered a niche hobby, gaming now rivals film, TV and music as a dominant form of entertainment – especially among younger consumers. For today’s players, gaming isn’t just about competition or escape; it’s about connection. Whether teaming up online […]

October 28, 2025

Data: NBA fans shaping culture across screens

App Science.ai, an AI-powered data and analytics platform, has analysed 17.9 million NBA viewers in the US using ACR data, matching them to its proprietary 80 million Household Graph to uncover audience behaviours, preferences, and cross-platform viewing trends. The NBA Viewership Insights data reveals that these fans are not only passionate about sports, but also […]

October 28, 2025

Forecast: Over 190m smart homes in Europe, US in 2029

According to research report from the IoT analyst firm Berg Insight, the number of smart homes in Europe and North America reached 139.4 million in 2024. North America is the leading market in terms of penetration and 45 per cent of all households in the region had at least one smart home product or system […]

October 28, 2025

Data: UK YouTube users watch the least local content

Data from Digital I reveals that YouTube users in the UK watch less local Entertainment, Gaming and News & Politics content on the platform than accounts in other key territories. Digital i looked at the top 10 YouTube channels, ranked by percentage of total accounts reached, in these three key categories in the UK, France, […]

October 27, 2025

Research: Smart TVs now nearly 40% of TV viewing in Italy

Smart TVs are becoming increasingly popular in Italy, with over 22 million now in homes, making up over 50 per cent of all TV sets. This shift is changing how people watch TV, with nearly 40 per cent of viewing now happening on connected TVs, according to the Boom Video Streaming study by Sensemakers. While […]

October 27, 2025From Branislav Pekic in Rome

Research: Mini dramas attracting big audiences

More than one in 10 internet users have watched drama episodes lasting 10 minutes or less on social media, according to research from Ampere Analysis. The firm’s annual global survey of over 100,000 consumers shows ‘micro-dramas’ and ‘mini-dramas’ gaining traction on social media, with YouTube and TikTok the leading destinations. As younger audiences spend more […]

October 27, 2025

Forecast: Telco network cloud spend at $24.8bn by 2030

Global spending on telco network cloud infrastructure and software is projected to grow from $17.4 billion (€14.9bn) in 2025 to $24.8 billion by 2030, representing a compound annual growth rate (CAGR) of 7.3 per cent, according to Omdia’s Telco Network Cloud Market Tracker – 2025 Annual Forecast Report. The report highlights a significant acceleration in […]

October 27, 2025

Report: Connectivity driving media consumption in Africa

PwC has released its Africa Entertainment and Media Outlook—Perspectives Report 2025–2029. The outlook provides detailed insights into how technological advancements, consumer behaviour shifts, and market dynamics are driving growth and transformation across Africa’s entertainment and media (E&M) sector. Outperforming global averages, South Africa, Kenya and Nigeria lead the continent’s growth, with Nigeria showing particularly strong […]

October 23, 2025

News Broadcasting reports 6.3m weekly radio listeners

News Broadcasting has achieved another set of strong RAJAR results for the Q3 survey period ending September 15th 2025. The group, including national brands talkSPORT, Virgin Radio UK, Times Radio and Talk, as well as U105 in Northern Ireland, delivered 6.3 million weekly listeners, with cumulative listening hours of 44.4 million. News Broadcasting is leading […]

October 23, 2025

Survey: BBFC age ratings most trusted on streaming services

Research from the British Board of Film Classification (BBFC) reveals that almost all parents (98 per cent) check age ratings when selecting films or TV shows for their children to watch on streaming services. In a survey of 2,000 parents of 3-16 year olds in the UK who subscribe to at least one streaming service, […]

October 23, 2025