Following the publication of an advisory report, Fibre-to-the-Room: Is There Room for FTTR?, examining the outlook for FTTR and why adoption remains heavily concentrated in China, despite growing global operator experimentation, Yousef Almadani, Senior Analyst, Telecom Technology and Software at GlobalData, an intelligence and productivity platform, offers his view: “FTTR is the latest step in […]
While streaming platforms attempt to claim a larger share of sports viewership in the US, research from TVB shows that traditional broadcast television remains essential to sports enthusiasts who follow multiple sports throughout the year. TVB’s 2026 Sports Survey takes an in-depth look at how sports viewers consume live events and sports news, with a special […]
Sky Original drama Under Salt Marsh, produced by Little Door and created, written and directed by Claire Oakley, has made a strong debut on Sky and streaming service NOW. Starring Kelly Reilly and Rafe Spall, the series quickly found its audience, with the first episode (airing on January 30th) drawing 1.8 million viewers in its first seven […]
The music industry has long been defined by an extreme winner-takes-all dynamic. A small number of tracks, artists, and platforms account for the majority of listening and monetisation, while the vast majority of releases never break through. OC&C Strategy Consultants show, in their new AI Music: Artists vs Machines report, that AI has so far […]
Channel 4 reports it is outgrowing the biggest streaming platforms in the UK and increasing its linear commercial share ahead of the pack, driven by a slate of original British programming and live coverage of the African Cup of Nations tournament. Across January, Channel 4 streaming viewer minutes (individuals) increased by 25 per cent year […]
Southeast Asia’s premium VoD market delivered a strong acceleration in 2025, with subscriber growth rebounding sharply, connected TV (CTV) emerging as a material driver of engagement, and local content reaching a new inflection point across the region, according to Media Partners Asia (MPA) and its proprietary measurement platform AMPD. Premium VoD subscriptions across Southeast Asia […]
Despite the rise of streaming, YouTube and social media, traditional TV viewership in Italy dropped only slightly in 2025 compared to the previous year. Data from the 2025 Italian Television Yearbook reveals that the average daily audience reached 8.73 million viewers (down 1.2 per cent), while the prime-time audience stood at 19.6 million (a 1.4 […]
Warner Bros Discovery (WBD), the home of the Olympics in Europe, has reported “significant growth in viewership and engagement” across key channels and services in Europe through the opening days of Olympic Winter Games Milan-Cortina 2026. Highlights across the first four days of full competition (February 6th-9th), as well as two days prior to the […]
An estimated 124.9 million US viewers watched Super Bowl LX according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in 2025. This is the first Super Bowl to be reported using […]
Super Bowl ads are reported to cost $8 million for just 30 seconds, but only a handful earn attention after the final whistle. Data from Kinetiq, the AI-powered global media intelligence platform, reveals which Super Bowl LX advertisers managed to extend their impact beyond game night. According to the analysis – conducted in partnership with […]