As US viewers increasingly adopt ad-supported streaming, they find the ad experience is better than it used to be, according to Hub. The semi-annual TV Advertising: Fact vs. Fiction study shows that more US viewers than ever are opting to save money by accepting ads, and fewer viewers are saying they cannot tolerate TV ads. […]
The crossover of Coronation Street and Emmerdale in the landmark ‘Corriedale’ event was a hit with soap fans, peaking with 4.7 million viewers (averaging 4.2 million viewers across the hour). The live overnight audience figures are the highest live TV ratings for a soap in over 12 months, and the biggest TV peak audience for […]
Emotional response insights from System1’s Test Your Ad platform and Competitive Edge database reveals the top ten global ads from 2025 by emotional response, channel and category cut-through. The list recognises brands based on how strongly each ad performed relative to direct competitors, highlighting the creative choices that delivered true distinctiveness and a measurable competitive edge. […]
Research from Ampere Analysis shows that major studios and streaming platforms are accelerating their push into video game adaptations, with commissions increasing by an average of 30 per cent per year since 2019. While Hollywood’s most prominent players have already secured many of the most recognisable franchises, Ampere’s analysis finds that several high-potential game IPs […]
Traditional TV continues to hold the dominant position in Spain’s audiovisual landscape in 2025, despite the steady growth of hybrid and convergent consumption. This is one of the main conclusions of Barlovento Comunicación Annual Report 2025, based on data from Kantar. According to the report, traditional television reached 46.8 million unique viewers during the year […]
Prime Video in the US reports it has delivered the most-watched season to date across the 20-year history of the NFL’s Thursday Night Football package. The 2025 season of TNF on Prime averaged 15.33 million viewers throughout its 15-game campaign, marking a +16 per cent increase over the 2024 season and the third-consecutive year of […]
Netflix has reported its second NFL game on Christmas Day (December 25th), seeing the Detroit Lions take on the Minnesota Vikings, became the most-streamed NFL game in US history with an average of 27.5 million viewers across the country, according to Nielsen Big Data + Panel. The Dallas Cowboys vs Washington Commanders game that kicked […]
Data from Zen Internet shows that sustained growth in baseline traffic is now defining the trend, establishing a higher day-to-day norm, alongside short-term spikes. Across 2025, traffic on Zen’s network drove a 21 per cent increase in baseline demand. While Zen’s customer base continued to grow, overall usage increased at a significantly faster rate, highlighting the […]
The animated adaptation of Julia Donaldson and Axel Scheffler’s celebrated picture book, The Scarecrows’ Wedding, was the most popular show on Christmas Day with 4.3 million viewers (excluding The King’s Christmas broadcast). The BBC’s December 25th line-up secured 9 out of the top ten most watched programmes across the day. Despite the schedule domination, viewing […]
The Philippines telecom and pay-TV services revenue is forecast to increase at a compound annual growth rate (CAGR) of 3.8 per cent from $8 billion (€6.8bn) in 2024 to $9.7 billion in 2029, mainly supported by the mobile data and fixed broadband service segments, reveals intelligence and productivity platform Global Data. GlobalData’s Philippines Telecom Operators […]