Advanced Television

Research

Research: Microdramas overtake streamers on mobile engagement

Microdramas are rapidly emerging as one of the fastest-scaling formats in online video. Omdia’s analysis of mobile usage data shows that, in the US. users now spend more time per day watching microdramas on mobile apps than they do watching Netflix, Disney+ or Prime Video on mobile devices. Omdia estimates global microdrama revenues reached $11 […]

February 23, 2026

BBC reports 83m streams for Winter Games

BBC Sport’s coverage of the Winter Olympic Games 2026 has achieved its largest overall audience consumption ever, with a record-breaking surge in streaming. Across the Winter Olympic Games in 2026, there were 83 million streams and over 44 million total streamed hours online via BBC iPlayer, the BBC Sport website and the BBC Sport app, […]

February 23, 2026

WBD sees record streaming audience for 2026 Winter Games

Warner Bros Discovery (WBD) reports that the return of the Olympic Winter Games to Europe produced significant growth in viewership and engagement across its services across the region.   Highlights across the seventeen days of competition (February 6th-22nd), as well as two days prior to the Opening Ceremony featuring select sports events, include: Across streaming […]

February 23, 2026By Nik Roseveare

Data: TCL was best performing sponsor at Winter Olympics

TCL Technology, Deloitte and Omega were the best performing sponsors at the Winter Olympics, recording the highest online engagement across the Games, according to findings compiled Quantcast. The adtech firm tracked UK engagement across the open internet, which includes news sites and blogs and from this it identified both the sponsors and sports that received […]

February 23, 2026

Spain: Streaming revenues overtake traditional broadcasters

Streaming platforms in Spain have surpassed traditional television operators in revenue for the first time, according to to the Entertainment and Media Outlook 2025–2029 report by Price Waterhouse Cooper (PwC), cited by Dircom. Advertising has played a pivotal role in driving the shift In 2025, streaming services such as Prime Video, Disney+ and Netflix generated […]

February 20, 2026From David Del Valle in Madrid

Forecast: Satellite market worth $47bn by 2031

A report from analysts at Markets and Markets (M&M) forecasts that the satellite market could be worth $46.79 billion (€39.6bn) by 2031, and an impressive of CAGR 16.9 percent. The M&M study says that the satellite industry is growing at this impressive rate thanks to an increased reliance on space-based services which includes financial networks […]

February 20, 2026

Barb: Live TV viewing remains substantial in UK

Barb, the audience measurement specialist, has published a first-time report entitled What People Watched in 2025. The report explores how people in the UK watched their favourite television show last year. It covers live and on-demand, linear and streaming viewing for broadcasters, streamers and video-sharing platforms. The findings include: Live viewing remains a substantial part […]

February 19, 2026

Gracenote: Sports content on SVoDs up 52% YoY

Gracenote, the content data business unit of Nielsen, has found that the total catalogue growth of Prime Video, Apple TV, Disney+, Netflix and Paramount+ increased by 20 per cent year-on-year (YoY). Of significance is sports programme offerings in 2025 across the top five SVoD services increased by 52 per cent. This sharp increase, identified in […]

February 19, 2026By Nik Roseveare

Ofcom: EE topped pay-TV complaints in Q3 2025

Ofcom has published the Q3 2025 figures for complaints the media regulator has received about the UK’s major providers of mobile, broadband and pay-TV services. Covering quarter from July to September 2025, the figures show that complaints remained similar to the previous quarter – with complaints about broadband, landline, mobile and pay-TV all staying at […]

February 19, 2026By Nik Roseveare

Report: YouTube overwhelmingly dominates US kids’ viewing

Precisify, the cross-platform media intelligence specialist, has released Precisify Insights: Kids US, its latest proprietary report on how Gen Alpha children aged 2-12 and their parents consume media and influence household purchases. Powered by Precisify’s dual-audience, kidSAFE+ COPPA-certified panel, the report confirms that YouTube is still the beating heart of family attention in the US, […]

February 19, 2026