Advanced Television

Research

Survey: 96% UK parents find BBFC age ratings on Netflix helpful

The British Board of Film Classification (BBFC) and Netflix celebrate five years of every film and TV series on the service carrying BBFC age ratings and content advice, as findings show these ratings are widely recognised and help parents to make informed viewing decisions for their families. In a survey of 2,000 parents in the […]

December 5, 2025

Report: 60% would pay more for D2D satellite services

Viasat, a specialist in satellite communications, has published a report revealing that rising demand for direct-to-device (D2D) satellite connectivity could open new revenue streams for Mobile Network Operators (MNOs) — while posing a significant competitive challenge. The report – The Great Connectivity Convergence: NTN in Consumer Mobile – was conducted by GSMA Intelligence and surveyed more than 12,000 […]

December 5, 2025

Report: Cellular router and gateway market at $1.7bn in 2024

Berg Insight, the IoT market research provider, has released findings about the market for cellular routers and gateways. Close to 6.2 million cellular routers and gateways were shipped globally during 2024, at a total market value of approximately $1.7 billion (€1.4bn). Shipments grew moderately by 2 per cent year-on-year as inventory levels normalised from the […]

December 5, 2025

Research: Traditional TV at new low in Denmark

During the past year, traditional TV in Denmark has dropped by over 10 minutes in daily viewing time per person, reports Mediavision. That viewing is moving to digital platforms as streaming services and social video now gather 65 per cent of all video viewing. “Both social and other online video continue to grow, at the […]

December 4, 2025

Survey: Households concerned over broadband price increases

More than half of households globally (57 per cent) are worried about annual broadband price increases and, crucially, the majority think these increases are unfair, unreasonable (60 per cent) and difficult to understand (48 per cent), according to the latest EY decoding the digital home study. The survey examined the views of 20,500 consumers on […]

December 4, 2025

Report: Mobile ad market driven by large platforms

AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks the top media sources in mobile advertising. Based on global data from 16.2 billion installs from over 39,000 apps and 9.6 billion remarketing conversions, the Index reflects a mobile ecosystem shaped by sharpening competition and a […]

December 4, 2025

Analysis: Apple delivers its strongest holiday ad

Apple’s 20025 Christmas advert, A Critter Carol, has earned an ‘exceptional’ 5.4 Stars with creative effectiveness platform System1 – making it the brand’s highest scoring advert ever tested. System1’s Star Rating predicts an advert’s long-term brand growth and is calculated by measuring emotional response to each ad, with a score of 5.0 or above considered […]

December 4, 2025

Forecast: Smartphone market to grow 1.5% in 2025

Global smartphone shipments are forecast to grow 1.5 per cent year-on-year (YoY) in 2025 to 1.25 billion units, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. This is an increase from 1 per cent growth in prior forecast, primarily driven by accelerated performance from Apple in the holiday quarter, rapid growth in […]

December 4, 2025

Study: Netflix most preferred ad platform among APAC consumers

Over half of APAC marketers plan to further increase spending on online video, e-commerce, and influencer content in 2026, according to Kantar Media Reactions 2025. The annual study, which uncovers the attitudes of consumers and marketers, also revealed that Netflix is officially the most preferred global ad platform among consumers in APAC. Kantar’s APAC Head […]

December 3, 2025

Stranger Things 5 sets Netflix viewing record

In somewhat unsurprising news, Netflix has reported that the return of Stranger Things has set a new viewing record on the streaming platform. Volume 1 of the fifth and final season of the sci-fi juggernaut had the biggest premiere week for an English-language show on the Netflix Global Top 10 with 59.6 million views. Season […]

December 3, 2025By Nik Roseveare