A Disney short film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to analysis from DAIVID, which used its AI-powered creative testing platform to identify the Yuletide campaigns that sparked the most intense […]

Parks Associates has released its new white paper Achieving Turnkey Connectivity: Elevating the Total Multifamily Experience, in partnership with Xfinity Communities, with research showing that 41 per cent of apartment renters expect their internet service will be ready-to-go from the moment they move into a property. The white paper, developed in partnership with Xfinity Communities, […]

Parks Associates has released its annual Top 10 List of US SVOD Services, based on estimated numbers of subscribers through September 2025 from the firm’s Streaming Video Tracker. The top two streaming leaders switched positions from 2024, with Netflix now above Prime Video (for the first time since 2021) and Hulu taking third position over […]

The latest report from Italy’s Communications Authority (AgCom) for H1 2025 reveals that traditional TV viewership is declining, while streaming is on the rise. Compared to 2024, prime time TV viewership has fallen by 2.3 per cent, and all-day viewership by 2.04 per cent. Public broadcaster Rai remains the leader in both prime time (38.9 […]

The global market for digital media streamers is entering a new stage of maturity, with shipments forecast to decline 4.8 per cent in 2025, to achieve 59 million units, according to Futuresource Consulting’s Media Streamer Market Outlook report – which also reveals pricing resilience as devices move upmarket. “Streaming has marched beyond mere content delivery,” […]

TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ. The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and […]

The US remains the world’s most influential media and entertainment (M&E) market, generating 39 per cent of global revenues. Out of the $1.1 trillion (€0.94tn) worldwide M&E economy, the US alone contributes $430 billion. It also dominates streaming, accounting for 53 per cent of global SVoD revenues ($181 billion), 80 per cent of the FAST […]

In Q3 2025, Swedish households together held approximately 5.3 million music, audiobook and podcast subscriptions — the highest level recorded in Mediavision’s analyses. This corresponds to an increase of about 250,000 subscriptions in a year, mainly driven by music and podcast services. “Willingness to pay for audio continues to rise in Sweden. We see a […]

Samba TV has released its State of Streaming: UK Q4 2025 report. The data spotlights a maturing UK streaming market defined by genre loyalty and careful content curation, both from platforms and from budget-conscious households. Over half of UK households have fewer than three streaming subscriptions, according to the report. UK households demonstrate selective subscription behaviour, […]

Channel 4 reports that it was once again the fastest growing of the leading commercial streamers in October. Retaining top spot for a second month running, October saw Channel 4 set industry benchmarks while setting records including an all-time high for youth streaming, according to Barb data. Channel 4 set a new streaming high of […]