Advanced Television

Research

Barb: Q3 UK SVoD subs dip; ad-tier take up continues

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.5 million UK homes (69.5 per cent) had access to a SVoD service in Q3 2025. This is a slight dip from 20.6 million UK homes in Q2 2025. The service-level subscriptions data are as follows: Netflix: 17.6 […]

November 11, 2025

Amazon: “Prime Video ads reaching 315m+ viewers monthly”

Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally. This number represents an unduplicated average monthly active ad-supported audience across Original and licensed series and films, live sports and events, and free, ad-supported live […]

November 11, 2025By Nik Roseveare

ITVX hits 3bn streams in 2025

ITVX has surpassed 3 billion streams for the year to date. The figure was achieved more than three weeks earlier than in 2024, which ITV says is “testament to the accelerated growth of its streaming platform”. ITV added that its BVoD service has been the #1 commercial BVoD platform in the UK every single month […]

November 11, 2025

France: TV-streaming hybridisation driven by young audiences

The gradual integration of TV channels into streaming platforms has been changing the audiovisual landscape. According to the latest wave of the study Decrypt’Media, published by Havas Media Network and CSA Research, awareness remains low but streaming-TV convergence appears particularly appealing for young audiences. “Despite partnerships such as France Télévisions on [Prime Video] or the […]

November 11, 2025From Pascale Paoli-Lebailly in Paris

Data: Amazon’s Joy Ride tops 2025 Xmas ads

Emotional response data from System1’s Test Your Ad platform and Competitive Edge database shows that this year’s festive ad frontrunners are leaning into characters, consistency, and cultural nostalgia. 2025 is shaping up to be the most competitive and consistent Christmas yet, with early airers averaging a strong 4.6-Star Rating. Leading the pack is Amazon’s reprisal of […]

November 11, 2025

Kuwait’s FASTtelco, USA’s Frontier climb Netflix ISP Speed Index

In October 2025, 1 per cent of Internet Service Providers (ISPs) saw an increase of 0.4 Mbps, 67 per cent rose by 0.2 Mbps, 31 per cent stayed the same, and 1 per cent decreased by 0.2 Mbps on the Netflix ISP Speed Index –  a monthly update on which ISPs provide the best prime-time […]

November 11, 2025

Report: 32% film & TV industry experienced bullying in past year

The Film and TV Charity has published its latest Looking Glass ‘24 Deep Dive, focusing on Workplace bullying, harassment and discrimination in UK film, TV and cinema. With rates of bullying, harassment, and discrimination up to three times worse in the film and TV industry than in the wider working population, the report, which further […]

November 11, 2025

Research: Older audiences watching long-form content on YouTube

YouTube, the world’s most-used video platform, continues to defy expectations — with 85 per cent of internet users now using the service each month, according to Ampere Analysis’s latest global consumer tracker of 56,000 adults. Nearly one in five (18 per cent) users say they watch full-length movies and TV shows on the platform. The […]

November 10, 2025

The Celebrity Traitors sets VoD viewing record

The BBC’s debut episode of The Celebrity Traitors is now the biggest unscripted title on Broadcaster VoD ever. Episode 1 is the biggest single episode on TV so far this year with 14.8 million views (28 days) and The Celebrity Traitors has now become the biggest Unscripted title across the entire market in the UK […]

November 10, 2025

Report: Telcos turn to AI to boost EBITDA margins

Worldwide spending on telecommunication and pay-TV services will reach $1.53 billion (€1.32bn) in 2025, representing an increase of +1.7 per cent year-on-year, according to the International Data Corporation (IDC) Worldwide Semiannual Telecom Services Tracker. The latest forecast is slightly more optimistic compared to the forecast published earlier this year, as it assumes a 0.1 percentage […]

November 10, 2025