AppsFlyer, the marketing cloud, has released the State of Subscriptions for Marketers 2026, an analysis of subscription trends across platforms, categories and geographies. The data reveals a clear shift in what consumers are paying for, how they are paying for it, and where in the world they are doing it. Short Drama (bite-sized serialised video […]

According to data presented by Maria Rua Aguete, Senior Research Director at Omdia, at the FED Show in Madrid, global traditional TV and online video revenues are set to exceed $1 trillion (€0.87tn) by 2030, marking a structural shift in the media and entertainment industry. Omdia forecasts that total revenues will grow from $775 billion […]

Spain’s leading streaming platforms remain locked in battle, with the latest figures for February 2026 highlighting both the stability of the market and the enduring dominance of major operators in the country. Despite slight declines across most services, on-demand consumption continues to hold a firm position among audiences, according to the Dos30’ report, based on […]

Ofcom’s new rules for mid-contract price rises have backfired on a number of fronts according to research from UK broadband comparison site, Broadband Genie. 2026 is the first year many broadband customers will see their bills increase under the new ‘pounds and pence’ rules. But the new rules will fail millions of bill payers. Many […]

Streaming subscription revenue surpassed $150 billion (€130.4bn) for the first time in 2025, according to research from Ampere Analysis. While international expansion remains an important driver of the market, platforms are increasingly focusing on monetisation through price increases and the rollout of ad-supported tiers, particularly in mature markets. As ad-free subscriber numbers stabilise, hybrid subscription […]

Three-quarters of fans don’t support the continued use of Video Assistant Referees (VAR) in the Premier League, according to a new Football Supporters’ Association survey. Almost 8,000 fans of top-flight clubs responded to the FSA’s survey, more than 6,000 of whom had experienced a VAR decision in a stadium this season. When asked ‘taking all […]

A study from WARC has found that a prolonged conflict in the Middle East could threaten $49.9 billion (€43.2bn) of global advertising growth this year, and $93.9 billion over the next two years. A milder crisis still risks $19 billion this year, with residual impacts lasting well into 2027. James McDonald, Director of Data, Intelligence […]

The Madison, which debuted on Paramount+ on March 14th, has become the most-watched first season launch for any Taylor Sheridan series with 8 million views globally in its first ten days. The debut of the six-part series also marks the biggest freshman season launch for the prolific creator among women 35+. It is the #1 […]

The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.  The latest edition of the VMR explores video advertising trends for H2 2025 and includes findings that build on the insights revealed in the previous VMR (H1 2025) in both the US […]

Digital i has released its Streaming in Flux: 2025 in Review report exploring key audience and content trends from Netflix, Disney+ and Prime Video. It tracks ongoing declines in new original content launches, recovery in streaming viewing hours after 2024 lows and the rapid adoption of ad-supported plans. The report examines streaming audience data in […]