Advanced Television

Research

Survey: Gen Alpha spends more time gaming than watching TV

Gen Alpha teens, dubbed by consumer insights platform Attest as the ‘Autonomous Generation’ for their independence, creativity and digital fluency, are spending more time gaming than they are watching TV or listening to music. As this consumer group nears adulthood – turning 16 in 2026 – data Attest reveals they’re rewriting the rules of media, […]

October 13, 2025

Forecast: Microdramas to generate $11bn in revenues in 2025

Microdramas, the short-form scripted video format, are on track to generate $11 billion (€9.5bn) in global revenues by 2025, according to data presented at MIPCOM by Maria Rua Aguete, Head of M&E, Media and Entertainment at Omdia. The findings highlight the explosive growth of microdramas; compact, emotionally charged series designed for mobile viewing, typically running […]

October 13, 2025

Forecast: 82% of MEA connections on 4G/5G networks by 2030

Nokia has published its Mobile Broadband Index Report 2025, which provides an analysis of the evolving mobile broadband ecosystem across the Middle East and Africa (MEA) region. This year’s report underscores the region’s accelerating shift towards 5G connectivity, with projections indicating that by 2030, 5G will account for a significant share of mobile subscriptions and […]

October 13, 2025

Channel 4 streaming minutes up 36% YoY

Channel 4 has posted its best-ever day on record for streaming views (October 7th), and reports it was the biggest streamer among commercial broadcasters for 16-34 viewing in September (460 million viewer minutes). According to BARB data, Channel 4 streaming viewer minutes grew by 36 per cent year on year in September, putting it ahead […]

October 10, 2025

Survey: 45% say TV has negatively impacted mental wellbeing

Research from the BBFC shows that two in five young people (45 per cent) have watched a film or TV series that negatively affected their mental wellbeing. Of those, almost all (97 per cent) said the content had some impact on them with nearly half (46 per cent) saying it stayed with them for a […]

October 10, 2025

Thailand: 86% regularly streaming live content

Magnite has released its Streams and Screens: Thailand study that explores how Thai consumers are interacting with ad-supported streaming content. The study finds that the Thai streaming landscape continues to expand, with 83 per cent of viewers streaming more this year than last. In addition, 80 per cent plan to sign up for a new […]

October 10, 2025

Report: Telco equipment market shows signs of growth

After two consecutive years of declining telecom equipment investments, the pendulum is beginning to shift. Preliminary findings indicate that aggregate worldwide telecom equipment revenues across the six programmes tracked by Dell’Oro Group – Broadband Access, Microwave & Optical Transport, Mobile Core Network (MCN), Radio Access Network (RAN), and Service Provider Router & Switch – increased […]

October 10, 2025

Research: US streaming audiences riding nostalgia wave

Digital i has released its latest Trend Report: Nostalgia on Demand, exploring how US streaming audiences are increasingly spending more of their viewing time on older and nostalgic content. The report primarily examines the share of viewing time to titles by US subscribers to the major streaming platforms Disney+, Netflix and Prime Video from January […]

October 9, 2025

Survey: Third of consumers considering switching ISPs

In advance of the 2025 Network X conference, Airties, a specialist in AI-driven software that improves the connectivity experience, has announced findings from a consumer survey, independently conducted by Qualtrics, of more than 2,000 households across the US and UK. The survey revealed a looming churn crisis for ISPs: approximately one-third of households are considering […]

October 9, 2025

Study: In-game ads drive action, but measurement standards lag

Research from Cint, a specialist in research and measurement technology, has revealed new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and strong receptiveness to in-game ads (IGA) when done right. Key findings from the study include: 49 per cent of respondents say they play video games daily, […]

October 9, 2025