More than a quarter of Brits (28 per cent) think streaming services should introduce rewards for binge-watching, such as unlocking discounts after streaming a set number of hours or completing a season. The finding comes from the newly released The future of bundling waits for no one report from Bango, which surveyed 1,500 UK consumers. […]
TVB, the trade association of America’s local broadcast television industry, has released findings from a study analysing multimedia use and effectiveness. The 2026 Media Comparisons Study, conducted by GfK/NIQ and commissioned by TVB, examined media use among US adults (aged 18+) on over 20 traditional and digital media platforms including free, paid ad-supported, and advertising-free […]
An estimated 32.6 million people watched US President Donald Trump deliver the 2026 State of the Union address on February 24th, according to Nielsen. The data showed that Trump’s biggest share of the audience were ages 55 and above (drawing 23.6 million). The speech attracted 5.96 million viewers aged 35-54 and 2.05 million viewers aged […]
Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver effective campaigns, greater certainty of outcomes for advertisers and measurable business growth for brands, compared to linear alone. Powered by Norman, Sky Media’s proprietary effectiveness databank, the study analyses outcomes from 2,400 campaigns […]
Following the BAFTAs ceremony on February 22nd, analysis from the British Board of Film Classification (BBFC) has revealed a widening gap between box office success and critical acclaim in the UK over the last four decades. Analysing nearly 37 years of BBFC age rating data – ranging back to 1989 when the 12 age rating […]
According to Ofcom research, average broadband prices available in the UK fell in real terms in 2025, especially for faster services. Across various different speeds, prices decreased by 6 per cent on average. In many cases, customers can switch to a faster, more reliable full-fibre broadband service and pay the same, or less, than they […]
European Broadcasting Union (EBU) Member broadcasters have delivered their most successful Winter Olympic Games ever, with Milano Cortina 2026 achieving record-breaking reach and exceptional engagement across Europe. Spanning linear and digital platforms, public service media consistently outperformed their typical market shares, dominating national viewing charts and bringing the Games to hundreds of millions of viewers […]
MedUX, a specialist in international fixed and mobile network testing and benchmarking, has released its 2026 report on mobile network performance across Europe. The crowdsourcing research reveals that the Netherlands leads the region for overall Quality of Experience (QoE), a measure of user satisfaction, scoring 4.51 out of 5. Denmark and Norway follow closely behind […]
In-car audio is changing fast. For decades, the experience was defined by radios and CD players. Today, the smartphone has taken control, reports Futuresource. The company’s Automotive Perspectives report shows that more than half of drivers across major markets now rely on their phones as the primary source of audio. This shift creates a new […]
The 7th edition of Altman Solon’s Global Sports Survey finds the sports sector entering a new growth cycle, supported by strong industry confidence and changing fan viewing behavior. The study includes input from 250 senior global sports executives and a survey of 6,000 sports fans across the US, UK, Germany, Spain, Italy, and France. Industry […]