Today’s consumers typically use four or more streaming services. For providers, reducing churn is now the top priority – and engagement has become a stronger indicator of brand health than subscriber counts. Since 2013, Hub’s annual Decoding the Default survey has measured which platforms US consumers consider their ‘home base’ for TV – ie, the […]

Research from Omdia presented at IBC 2025 in Amsterdam reveals a fundamental shift in the streaming media landscape, with major platforms moving from fierce competition to strategic collaboration in what Maria Rúa Aguete Head of M&E at Omdia called Streaming Love – a new era of partnerships between previously competitive giants. “The ‘Streaming Wars’ narrative […]

Research presented at IBC 2025 in Amsterdam reveals that YouTube has cemented its position as the number one video service across all devices, with consumption increasingly shifting to Connected TV environments. The findings show that in the US, more than 50 per cent of YouTube users now watch content on CTV  screens. “YouTube’s cross-platform strategy […]

Portugal experienced the slowest annual growth in pay-TV subscribers since 2006, adding only 40,000 new subscribers (+0.9 per cent) in the second quarter of 2025, reaching a total of 4.7 million. According to data published by the National Communications Authority (Anacom), fibre optic connections continue to dominate the market, accounting for 68.2 per cent of […]

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to a SVoD service in Q2 2025. This is an increase from 20.1 million UK homes in Q1 2025. The service-level subscriptions data are as follows: Netflix: 17.6 million […]

Demand and willingness to pay for pay-TV and paid video content in Germany continues to grow, despite a difficult economic climate and complex regulation. In 2024, revenues from pay-TV and paid video-on-demand rose by around 6 per cent to €5.5 billion. For the current year 2025, VAUNET – German Media Association – expects revenues to […]

Ads served on premium media outlets drive a 40 per cent uplift in purchase intent, according to research conducted by global advertising technology player, The Trade Desk, in partnership with PA Consulting. The findings also highlight how audiences find content served by premium media more trustworthy, as 85 per cent of consumers say they are […]

Media Partners Asia (MPA) has released its latest Asia Video Content Dynamics 2025 report, tracking content investment, consumption, and production across seven key Asian markets: India, Indonesia, Korea, Malaysia, the Philippines, Thailand and Vietnam. The report provides a comprehensive analysis of consumption and content investment across  Asia’s fast-evolving video ecosystem across TV, online video, and […]

Analysts at Quilty Space have updated its model to include a forecast for Starlink’s broadband-by-satellite division for 2026. Quilty projects revenues of $15.9 billion (€13.6bn), EBITDA of $11 billion, and Pro-forma free cash flow of $4.9 billion. Quilty’s report suggests that by the end of this year Starlink could have 8.2 million customers, and “sustaining […]

Consumer research from Equativ, the end-to-end media platform, unveils how consumers are interacting with AI platforms in its survey titled, The Impact Of AI On The Consumer’s Browsing Behaviour. Consumers are increasingly relying on AI for product discovery, answers, and summarisation, which shows that AI is reshaping information-seeking habits — especially in younger and digitally […]