System1, the Creative Effectiveness Platform, has revealed which Super Bowl LX US audiences are enjoying the most so far, and which have the greatest potential to drive long-term growth and profit. Early audience testing reveals ads from the NFL, Budweiser, Ring, Dove, and Pepsi ranking highest, sparking strong positive emotional responses. The top-performing campaigns share […]
STV Player, the Scottish BVoD service, has reported an all‑time monthly record of 16.4 million streams in January 2026, half a million more streams than the previous record of 15.9 million set in November 2024. The record performance has been attributed to strong network content and a mix of popular archive and acquired titles. Helping […]
Barb, the audience measurement specialist, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to at least one SVoD service in Q4 2025. This is slightly up from 20.5 million UK homes in Q3 2025. The service-level subscriptions data are as follows: Netflix: 18 million UK […]
News Broadcasting has achieved another set of standout RAJAR results for the survey period ending December 14th 2025. The group, including national brands talkSPORT, Virgin Radio UK, Times Radio and Talk, as well as U105 in Northern Ireland, delivered a record market share of 4.5 per cent with 46 million listening hours, up 4.6 per […]
Over 1.6 million customers have switched landline or broadband provider using One Touch Switch process since it launched a year ago, reports media regulator Ofcom. One Touch Switch allows simple switching for broadband and landline customers, regardless of which network they are with. Under a ‘one touch’ process, customers now only have to contact their […]
Precisify, the cross-platform media intelligence specialist, has released its Precisify Insights: Kids Germany report. Following the success of its kids insights reports in the US, UK and Australia, Precisify is now expanding the Insights: Kids series into Germany as part of its broader European growth strategy. “These data findings give us the clearest picture yet […]
YouTube has topped Nielsen’s US TV viewing charts since 2024, as creators secure high-profile studio deals that rival – and often surpass – those of traditional producers. Streamers are signingg major video podcast deals, and the buzz on 3-minute microdramas may finally deliver where Quibi fell short. Hub Entertainment Research’s Video Redefined study confirms that, […]
At the Wireless Global Congress (WGC) APAC 2026 in Tokyo, Airties, a provider of AI-driven software for ISPs, has revealed findings from a commissioned consumer survey, independently conducted by Qualtrics, of more than 1,000 Japanese households. The survey revealed a potential churn crisis for home ISPs in Japan: approximately one-quarter of households are considering switching […]
The latest season of BBC One’s The Traitors is the most popular yet, generating more readership interest than any prior edition except for 2025’s celebrity spin-off, data from Taboola shows. Taboola’s readership data, taken from its network of UK publishers, shows that articles about The Traitors season 4 generated 3.6 million pageviews in the two […]
How news organisations must adapt to a media landscape increasingly shaped by influencers, creators and social platforms is the focus of a report released by the International News Media Association (INMA). Bridging the Audience Gap: News Brands + Content Creators explores how the rapid rise of creator culture, declining trust in traditional media, and platform-driven […]