Despite TV viewing being at an all-time high it seems audiences are not watching the major networks. The Nielsen ratings that the industry depends upon are also coming in for criticism for not adequately measuring the ‘new viewing’ on tablets, computers and other screens in and out of the home. Nielsen’s numbers show that this […]
The number of US households with a smart TV will reach 87 million by 2016, according to research from Parks Associates, which has released a new white-paper, commissioned by Rovi, examining new opportunities in advertising based on the growing adoption and usage of connected TV platforms in the US and Western Europe. “Connected TV systems […]
A report by Boston Consulting sponsored by Liberty Global claims exploitation of personal data could be worth $670 billion annually by 2020. The consultant says that value represents both ‘organisational’ and consumer economic benefits but will only be achieved if people ‘trust’ organisations with their personal data. Most of the value is in cost savings […]
By 2017, ABI Research expects over-the-top (OTT) revenue to quadruple to $32 billion, up from the expected $8.2 billion in 2012. Subscription services, such as Netflix, have led the OTT markets the past couple of years, which has helped push the market towards healthy growth. By 2014, however, ABI Research expects OTT rentals to surpass […]
Research from analyst firm Parks Associates analysing broadband and pay-TV services, business models, and consumer preferences indicates that broadband penetration is above 70 per cent in several Western European countries, and up to 30 per cent of the broadband population in some countries prefer PCs over TVs for watching video, with a strong corresponding preference […]
In advance of the important fourth ‘holiday’ quarter, where entertainment spending traditionally experiences an up-tick, US home entertainment trade body DEG: the Digital Entertainment Group has released Q3 figures that show overall consumer spending was up 1 per cent for the year, the industry strengthened by a 13 per cent growth in Blu-ray disc sales. […]
Eighty per cent of smartphone owners use their device while watching television, according to the latest eCustomerServiceIndex results from eDigitalResearch and IMRG. The survey also found that a similar number (81 per cent) of tablet owners use their device in the same way, as do around three quarters (73 per cent) of laptop users. The […]
According to research from The Diffusion Group, 38 per cent of US. adult broadband users currently participate in “social TV” activity at least a couple times per year. Social TV viewing is defined as the simultaneous use of mobile technology (i.e., smartphones or tablets) to communicate and interact with currently-viewed TV content or with others […]
BARB data from Kantar Media has revealed that, with 24.5 million viewers, the Olympics Closing Ceremony was the most watched Olympic programme. Featuring performances from The Who, Liam Gallagher and The Spice Girls as well as athletes from 204 countries, the Closing Ceremony has become the most watched single programme on British television since 1981 […]
The number of adults in Britain watching TV on demand via TV sets and mobile devices is growing, whilst on demand viewing via a desktop or laptop computer has peaked, according to a study from Kantar Media. The study provides insight into consumers’ take-up and usage of digital devices and media. It found that, whilst […]