Capablue, a specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers. Having […]
Although general video subscriptions remain flat to slightly negative, a growing number of broadband households are doing without pay-tv, according to new research from TDG. The analyst firm finds that 13 per cent of broadband subscribers – some 11 million households – do not subscribe to cable-like pay-TV services. TDG’s latest report, PayTV Refugees: A […]
NAGRA, the digital TV division of the Kudelski Group and audience research and competitive intelligence specialist Kantar Media are to collaborate in the area of subscriber behaviour, with the aim of enabling service providers to gain a deeper understanding of subscriber viewing habits across devices and provide a richer and more personalised viewing experience. The […]
Consumers in the US and UK are changing the way they view TV and video content by increasingly taking control of how, when, and where they view it, according to a new survey released by Accenture. About half (49 per cent) of consumers surveyed in Accenture’s Pulse of Media Consumer Survey are viewing OTT video […]
Shazam, the media engagement company, has published the results of a recent case study conducted by Frank N. Magid Associates to measure the efficacy of Shazam-enabled TV advertising. The findings were a compelling endorsement of Shazam for TV advertising, where Shazam’s custom second-screen interactive experience engages viewers and improve brand recall: – People who used […]
In a sign that consumers increasingly want to connect their ‘main screens’ (TV and computer) over half (55 per cent) of people in Britain have connected their TV sets to the Internet according to a YouGov study on the nation’s TV habits. The findings could presage a big increase in sales for Smart TVs. The […]
Viewers are flocking online for live and premium entertainment and news, according to video streaming and monetisation platform provider Ooyala. The company’s Q3 2012 Global Video Index also found that among web-connected devices, the share of time spent viewing on tablets grew 90 per cent over the last two quarters, with nearly three quarters of […]
Over half of Americans (53 per cent) indicate having watched digitally streamed TV programming on any device, and streaming is well on its way to becoming a dominant means of viewership among 18-35 year olds, nearly tying top-ranked live feed TV (as it airs) as the way or among the ways they most often watch […]
According to the latest Nielsen Cross-Platform Report, Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games. Most of the content from these activities was delivered to the TV set in a traditional manner– over broadcast, cable, satellite or […]
Netflix subscribers watch 11 per cent fewer minutes of television per day than non-subscribers – and their online video usage is a much bigger chunk of their media consumption, according to Nielsen. In the second quarter of 2012, Netflix users watched an average of 246 minutes of TV per day, plus 41 minutes on video […]