Advanced Television

Consumer Behaviour

Netflix exclusive inspires loyalty

Netflix may not be releasing viewer numbers on its flagship show “House of Cards,” but a new survey by investment firm Cowen and Company offers some insight into how many people are watching the Kevin Spacey political drama. A 10th of consumers with access to Netflix have watched “House of Cards,” reported Deadline. Yet 85 […]

February 20, 2013

Nielsen: Over 80% watch online video at home

Innovations in technology, a multitude of connected devices, and evolutions in the media distribution landscape have provided more ways than ever to consume media across different screens, whether at home, at work, or on-the-go. To understand how consumers around the world are responding to this fragmented media environment, Nielsen surveyed online consumers across the globe […]

February 18, 2013

KDG: 30% under 30 time shift online

A third of Germans aged 16-29 are increasingly using time-shifted Internet TV services rather than broadcast channels, according to a survey carried out by Ipsos for Kabel Deutschland (KDG). About 70 per cent of young adults accessed online services via a smartphone, compared with 47 per cent of the population as a whole and only […]

February 18, 2013

China turn-off drags down F1 viewing figures

A significant drop in Chinese viewers pushed down Formula One’s global television audience last year, according to figures compiled by the sport’s commercial rights holder. “The majority of our established markets brought larger audiences throughout 2012 than they delivered in 2011,” F1 owner Bernie Ecclestone said in a foreword to the 2012 global broadcast report. […]

February 18, 2013

ComScore: Online video market maturing

According to digital measurement and analytics specialist comScore, the coming year will present marketers with a range of opportunities to connect and engage with consumers. The findings are contained in the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile […]

February 15, 2013

Mobile experience on wireless differs from perception

The Citrix ByteMobile Mobile Analytics Report for the first quarter of 2013 provides insights into subscriber behaviour and related factors that determine quality of experience (QoE) for mobile data services today. The findings highlight subscriber behaviour on various mobile applications and the impact this has on operator networks. In conjunction with the report, consumer survey […]

February 13, 2013

37% of PC users migrate viewing to mobile devices

Content that was once primarily accessed by consumers on their PCs, is shifting to mobile devices. According to the Connected Intelligence Application and Convergence Report from global information company, The NPD Group, 37 per cent of consumers who used to access content on their PCs switched to their tablets and smartphones. The top two activities […]

February 7, 2013

Research: Free streaming makes inroads with traditional viewers

According to global information company,The NPD Group, while traditional pay TV operators and broadcast networks still dominate the consumer television landscape, new options are emerging, from subscription video on demand (SVoD), to electronic sell-through (EST), to free TV streaming. According to the firm, while SVoD drives the most online TV streams by far, the incidence […]

February 5, 2013

Super Bowl most-watched US TV broadcast ever?

Baltimore Ravens’ win over the San Francisco 49ers in the Super Bowl is on course to become the most-watched programme in US television history despite its black out. Early viewing figures for the game, which lasted more than four hours, suggested a 48.1 rating – i.e. an average of 48.1 per cent of US TV […]

February 5, 2013

1 in 5 buy HDTV for Super Bowl

Nearly a quarter of high-definition television (HDTV) owners in the US (22 per cent) purchased their televisions for the specific purpose of watching the Super Bowl, according to the forthcoming Sports and Technology Study V by the Consumer Electronics Association (CEA). No other sporting event comes close to prompting that many purchases of HDTVs. Accordingly, […]

February 1, 2013