The launch of I’m A Celebrity…Get Me Out Of Here! 2025 has consolidated with 10.8 million viewers, up year on year, marking ITV’s biggest audience since the Euros in July 2024. The series has also been streamed 35 million times on ITVX, an increase of 26 per cent year on year. The show is now […]

Research from VoD market intelligence tool, ScreenThink from MTM, the strategy and insights company, reveals a significant shift in consumer behaviour, with 63 per cent of UK SVoD users saying they’re currently ‘subscription cycling’ each month or open to doing so. This is the practice of dipping in and out of different services to follow […]

Data from DAIVID suggests that the new HFSS (high in fat, salt or sugar) rules are taking a bite out of Christmas ads. This year’s festive campaigns are 24 per cent less likely to make festive shoppers’ mouths water than in 2024 – a clear sign the new restrictions on advertising less healthy food and […]

I’m A Celebrity…Get Me Out Of Here!‘s return has seen a surge in audience streaming, with the new series achieving 12.3 million streams in its first three episodes. The figures mark a 28 per cent year on year increase for the show, which achieved its most streamed launch in series history. Additionally, I’m A Celebrity […]

Ofcom’s annual Connected Nations report finds that Brits used nearly a fifth (18 per cent) more mobile data in 2025 than the previous year, totalling over 1.2 billion GB each month. That’s the equivalent of streaming 400 million football matches in HD, watching 315 billion TikToks, or sending 1.3 quadrillion text-only WhatsApp messages. While 4G […]

Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. The research shows that Neuro-Contextual ads deliver 3.5x higher neural engagement than non-contextual ads – and 30 per cent higher than standard IAB contextual ads. Amid a backdrop of traditional […]

According to Worldpanel by Numerator’s latest Entertainment on Demand (EoD) report, women’s sport continued to garner attention with European audiences between July and September 2025. In Great Britain, England’s victories in the UEFA European Cup and Rugby World Cup meant that 60 per cent of sports viewers watched women’s games; in France, this was even higher […]

Short-form vertical video has soared across platforms such as TikTok, Instagram and YouTube, but a survey commissioned by Media.net, a search intent-powered supply-side platform (SSP) and specialist in contextual advertising technology, reveals that audiences want this experience to extend far beyond social media. According to the poll of more than 1,000 US consumers, 90 per […]

Over the past year, major streamers have turned to successful bundling strategies to boost retention and simplify viewer access to a wider range of content. With more services than ever competing for screen time, the question remains: how do audiences navigate what to watch next? Hub Entertainment Research’s annual Conquering Content study finds that, while […]

I’m A Celebrity…Get Me Out Of Here! returned with a peak TV overnight audience of 7.6 million viewers on November 16th, averaging 6.8 million viewers across the 90 minute show. This marks ITV’s highest overnight audience of 2025 and the biggest entertainment launch on any channel this year. The show also achieved an 83 per cent share […]