Advanced Television

Consumer Behaviour

Data: UK YouTube users watch the least local content

Data from Digital I reveals that YouTube users in the UK watch less local Entertainment, Gaming and News & Politics content on the platform than accounts in other key territories. Digital i looked at the top 10 YouTube channels, ranked by percentage of total accounts reached, in these three key categories in the UK, France, […]

October 27, 2025

Research: Smart TVs now nearly 40% of TV viewing in Italy

Smart TVs are becoming increasingly popular in Italy, with over 22 million now in homes, making up over 50 per cent of all TV sets. This shift is changing how people watch TV, with nearly 40 per cent of viewing now happening on connected TVs, according to the Boom Video Streaming study by Sensemakers. While […]

October 27, 2025From Branislav Pekic in Rome

Research: Mini dramas attracting big audiences

More than one in 10 internet users have watched drama episodes lasting 10 minutes or less on social media, according to research from Ampere Analysis. The firm’s annual global survey of over 100,000 consumers shows ‘micro-dramas’ and ‘mini-dramas’ gaining traction on social media, with YouTube and TikTok the leading destinations. As younger audiences spend more […]

October 27, 2025

News Broadcasting reports 6.3m weekly radio listeners

News Broadcasting has achieved another set of strong RAJAR results for the Q3 survey period ending September 15th 2025. The group, including national brands talkSPORT, Virgin Radio UK, Times Radio and Talk, as well as U105 in Northern Ireland, delivered 6.3 million weekly listeners, with cumulative listening hours of 44.4 million. News Broadcasting is leading […]

October 23, 2025

Survey: BBFC age ratings most trusted on streaming services

Research from the British Board of Film Classification (BBFC) reveals that almost all parents (98 per cent) check age ratings when selecting films or TV shows for their children to watch on streaming services. In a survey of 2,000 parents of 3-16 year olds in the UK who subscribe to at least one streaming service, […]

October 23, 2025

Data: Sinners tops horror movie searches on Roku in south US

To mark the launch of Roku’s Stream & Scream Collection, presented by The Hershey Company favorites Reese’s and Kit Kat, Roku has shared data on Halloween viewing across the US. Sinners, the recent box office sensation that is back in IMAX cinemas for Halloween, is currently the most-searched title this Halloween season across eight US […]

October 23, 2025

Study: Food tastes better in front of the TV

Research into the nation’s snacking habits has revealed the sofa to be place Brits enjoy eating most. A significant 90 per cent of participants said they enjoyed food most when relaxing in front of the TV, compared to other places, such as the kitchen (29 per cent), alone in their car (30 per cent), or sitting […]

October 23, 2025food

Nielsen: NFL fuels historic spike in US broadcast viewership

Broadcast viewership came roaring back in September as American football drove an unprecedented monthly spike in watch-time for the category, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption. Time spent watching broadcast programming shot up 20 per cent month-over-month (compared to +3 per cent across all TV) […]

October 22, 2025

Data: Kimmel suspension sees spike in Disney+ cancellations

Disney+ and Hulu saw a spike in cancellation rates in August and September – doubling from around 4 and 5 per cent to 8 and 10 per cent respectively – with suggestions the spike was caused by the (albeit brief) cancellation of the Jimmy Kimmel Live US talk show. According to data released by analytics […]

October 21, 2025

Research: Irish audiences’ attitudes to offensive media changing

Research has highlighted Irish audiences’ evolving attitudes to harmful and offensive media content, with two-in-three adults (67 per cent) reporting that they did not have concerns about seeing or hearing potentially harmful or offensive media content themselves. However, among adults who are parents, a majority (52 per cent) were concerned. The research on Audience Perspectives on […]

October 21, 2025