Advanced Television

Consumer Behaviour

Study: TV remains dominant influencer in US purchase decisions

TVB, the trade association of America’s local broadcast television industry, has released findings from its 2026 Purchase Funnel Study which found that TV continues to play a key role in creating brand awareness and influencing consumer purchase decisions. TVB commissioned GfK/NIQ to conduct this study, which looked at over 20 media platforms, both traditional and […]

March 10, 2026

Survey reveals impact of Channel 4’s Stand Up To Cancer programming  

Channel 4 has revealed that Stand Up To Cancer 2025 prompted meaningful attitudinal shifts among viewers, according to a survey. Stand Up To Cancer UK is a joint national fundraising campaign from Cancer Research UK and Channel 4, bringing the nation together to accelerate life-saving research. The night of programming on Channel 4 reached 4.7 […]

March 10, 2026

Research: Aggregation, all-inclusive rights appeal to sports fans

Sports fans today have more ways than ever to watch their favourite teams and leagues. Data from Hub Entertainment Research’s Evolution of Sports: What’s the Score? Wave 5 study finds that the growing number of services carrying games is also making sports harder for fans in the US to find. Hub’s bi-annual sports study tracks how […]

March 9, 2026

Joyn grows net reach by 24.8% YoY

Joyn, the German streaming platform, continued to grow in February 2026 in terms of key figures. For the fifth consecutive month, the ProSiebenSat.1 Group’s streamer climbed above the 10 million mark and achieved a net reach of 10.3 million. Compared to February 2025, Joyn’s net reach grew by 24.8 per cent. There was also strong […]

March 9, 2026

Darta: US consumed 46bn minutes of women’s sports in 2025

According to Nielsen’s proprietary data, nearly 46 billion minutes of women’s sports were consumed in the US in 2025. “There is a long history of incredible achievements of women athletes on the field of play and now they are being celebrated and watched by more people than ever,” noted Charlene Polite Corley, Vice President, Inclusive […]

March 7, 2026

Survey: 93% of Irish consumers own a smartphone

ComReg, Ireland’s Commission for Communications Regulation, has published the results of its 2025 Mobile Consumer Experience Survey. The survey results show the importance that Irish consumers place on their mobile phone service. Handset ownership is almost universal across the country, and of those with a handset, 93 per cent own a smartphone. Most users own […]

March 6, 2026

Goalhanger’s Sherlock & Co surpasses 20m downloads

Sherlock & Co, the Goalhanger-produced narrative audio drama that reimagines the stories of Sherlock Holmes and John Watson as a modern-day true crime podcast, has surpassed 20 million lifetime streams and downloads. Inspired by Arthur Conan Doyle’s classic tales, the show relocates Holmes and Watson to the present day, with Watson depicted as a former […]

March 5, 2026By Nik Roseveare

Research: 85% of European viewers use streaming ad tiers

FreeWheel, a Comcast company and technology platform for the video advertising industry, has released findings from its Voice of the Viewer study.  The research reveals that viewers across Europe have bought into streaming TV, with many now using it as their primary TV format. More than eight in 10 (83 per cent) say they are satisfied […]

March 4, 2026

Data: Digital entertainment spend up 7.1% in 2025

Digital entertainment and retail association ERA has published the 26th edition of its annual yearbook detailing the progress of the music, video and games sectors in the UK in 2025. It builds on interim figures released in January which showed the sector achieved revenues of £13.3 billion (€15.2bn) in 2025, up 7.1 per cent, meaning […]

March 4, 2026

ITVX sees record-breaking February

In January, BVoD platform ITVX saw its biggest ever month with 383 million streams. ITV has now announced that the platform has maintained its record-breaking trajectory with its best-ever February performance. Building on the momentum from the start of the year, February’s growth was fuelled by a significant performance in the Reality genre, as well […]

March 4, 2026By Nik Roseveare