Despite the increasing popularity of streaming in Italy, the number of unique users for SVoD services decreased by 1.3 per cent in September 2025 compared to the previous year, totalling 15.7 million. Data from the Italian Communications Regulatory Authority (AgCom) for the first nine months of 2025 reveals that Netflix remains the leader with 8.3 […]
On-demand content consumption is firmly established in the French TV market according to Médiamétrie’s latest study, 2025 TV/Video Year. In 2025, French viewers devoted 61 per cent of their daily video time to live television, while à la carte video, including AVoD, SVoD and online videos (including social networks) represented 39 per cent of their […]
The NBA’s return to Europe for The NBA Berlin Game 2026 on January 15th and The NBA London Game 2026 on January 18th, which featured regular-season games between the Orlando Magic and Memphis Grizzlies, delivered standout viewership for Prime Video in the region. The Magic’s comeback victory in Berlin was the most-watched regular-season game on […]
US singer Bruno Mars delivered a virtual concert in Steal a Brainrot on January 17th with more than 12.8 million concurrent users coming to Roblox to catch his performance. This event set a new single artist record for most watched virtual concert. Fans had a chance to collect Bruno-themed traits and a limited edition Brunito […]
Streaming viewership captured 47.5 per cent of US television in December 2025, beating the previous record of 47.3 per cent set in July 2025 to achieve the largest share of TV ever reported in Nielsen’s The Gauge – a snapshot of total TV and streaming consumption across the US. Streaming dominance in December was anchored […]
Netflix’s 2025 Christmas NFL GameDay delivered the platform’s largest US sign-up peak of the year, according to analysis from Ampere Analysis. The live NFL broadcast, paired with the release of Stranger Things Season 5: Vol. 2, drove 430,000 new US subscribers, making it Netflix’s third-largest acquisition surge since 2018 – behind the Jake Paul vs […]
A study from Nielsen reveals that the majority of Black audiences (67 per cent) surveyed pay more attention to ads in media that reflect their culture. In addition, Black audiences demonstrate loyalty and trust to the brands and influencers they believe in compared to other segments. Over half (52 per cent) of Black audiences agreed […]
Channel 4 has reported that it “led the way” in converting youth audiences to streaming in 2025, while growth among adults outpaced the biggest streaming platforms in the UK. Channel 4’s 16-34 viewers streamed 53 per cent of their overall Channel 4 viewing across 2025 – the first time a major commercial broadcaster has passed […]
Everyone TV has announced that its free live and on‑demand streaming platform, Freely, surpassed 1 million weekly users across the Christmas week (commencing December 22nd). Data shows accelerated growth, which has continued into 2026, doubling since the half a million users previously announced in September 2025. This makes Freely the fastest growing TV platform in […]
In an era when artificial intelligence (AI) is increasingly woven into creative pipelines, the question of how consumers feel about AI’s role in entertainment has moved from speculative to urgent. A survey from Hub Entertainment Research finds that while consumers increasingly expect AI to reshape everyday life, their acceptance of AI in entertainment depends heavily […]