Warner Bros Discovery (WBD) reports that the return of the Olympic Winter Games to Europe produced significant growth in viewership and engagement across its services across the region. Highlights across the seventeen days of competition (February 6th-22nd), as well as two days prior to the Opening Ceremony featuring select sports events, include: Across streaming […]
TCL Technology, Deloitte and Omega were the best performing sponsors at the Winter Olympics, recording the highest online engagement across the Games, according to findings compiled Quantcast. The adtech firm tracked UK engagement across the open internet, which includes news sites and blogs and from this it identified both the sponsors and sports that received […]
Barb, the audience measurement specialist, has published a first-time report entitled What People Watched in 2025. The report explores how people in the UK watched their favourite television show last year. It covers live and on-demand, linear and streaming viewing for broadcasters, streamers and video-sharing platforms. The findings include: Live viewing remains a substantial part […]
Precisify, the cross-platform media intelligence specialist, has released Precisify Insights: Kids US, its latest proprietary report on how Gen Alpha children aged 2-12 and their parents consume media and influence household purchases. Powered by Precisify’s dual-audience, kidSAFE+ COPPA-certified panel, the report confirms that YouTube is still the beating heart of family attention in the US, […]
Analysis from Digital i looking at ‘light-viewer’ behaviour across Netflix, Disney+, Prime Video and HBO Max in the US and Europe shows that ‘low-friction’ content, including known franchises, family and animated titles, and major movie releases, serve as vital ” for infrequent viewers at high risk of churn. Light viewers – those who use streaming […]
System1, the Creative Effectiveness Platform, has revealed the top-performing advertising campaigns from the 2026 Winter Olympics, with emotional storytelling, consistent brand execution and inspiring narratives of perseverance emerging as the strongest drivers of effectiveness. With more than 100,000 ads, System1’s Test Your Ad Competitive Edge platform is a large database of emotional response norms. Its Star Rating […]
Research from Ampere Analysis highlights the critical role local Originals have played in Netflix’s international success in penetrating new markets. Audiences worldwide continue to show a strong preference for locally produced content, and in 2025, 52 per cent of Netflix’s Original TV season releases were non-English-language. Breaking into majority territory for the first time, this […]
The Film and TV Charity’s second Money Matters report – examining the financial resilience of industry workers – uncovers that the UK’s film, TV, and cinema industry is becoming increasingly unsustainable for far too many of the people who keep it running. Drawing on more than 2,000 responses from industry workers, the report reveals a […]
In November 2025, Spotify launched audiobooks included in its premium subscriptions in Sweden. The launch has contributed to an 80 per cent increase in household penetration for audiobooks, corresponding to approximately 1 million households. In total, more than half of Swedish households now have access to audiobooks through a subscription reports Mediavision. “By including audiobooks […]
Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement for brands, the audience reaction hasn’t always been as positive. According to research from adtech firm Quantcast measuring engagement across the open internet, Samsung recorded a 13 per cent increase in engagement, while Virgin Atlantic saw an […]