The Television Bureau of Advertising (TVB) has released a study which reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100+ respondent surn conducted by GfK/NIQ, takes a deep dive into users of local broadcast news to see how they receive local news content, the value they […]
A fifth of US adults now regularly get their news from TikTok, up from just 3 per cent in 2020, reports Pew Research. During that span, no social media platform studied by the research centre has experienced faster growth in news consumption, a TikTok is primarily known for short-form video sharing and is especially popular […]
Teads has released research with the MediaMento Institute showing its CTV HomeScreen ads capture attention significantly faster and hold it longer than skippable formats. The findings reveal that CTV HomeScreen placements drive significantly higher attention and more meaningful engagement compared to traditional formats. Using in-lab eye-tracking and brand-recall surveys with 100 Smart TV viewers, the […]
The ARF DASH TV Universe Study captures how American households connect to and consume TV across platforms and devices. Hispanic Heritage Month and the release of the first wave of DASH 2025 present a timely opportunity to look into the TV habits of Hispanics, a segment that now represents more than 15 per cent of […]
YouTube is now the dominant hub of family attention in the US. According to the eighth installment of the Precise Advertiser Report: Kids (PARK) from Precise TV, the contextual video ad tech platform driving business outcomes for brands, 78 per cent of Gen Alpha children aged 2 to 12 use YouTube, eclipsing VoD services (72 per […]
Data from research firm Roy Morgan shows streaming video service HBO Max, which launched in Australia on March 31st (then known as just ‘Max’), has captured an audience of 851,000 Australians aged 14+ in its first full quarter online (April – June 2025). A look at the broader market for SVoD shows 17.6 million Australians […]
BBC Sport has reported that its coverage of the England vs France Women’s Rugby World Cup semi-final on September 20th drew a record-breaking peak audience of 3.3 million across BBC TV and digital platforms – the highest ever for a women’s rugby union match on UK television. The match also drove a further 2.4 million […]
Many US cable television subscribers remain with their providers due to barriers such as restrictive contracts, limited provider availability by location, and the complexity of switching, which is why subscribers stay despite lower satisfaction levels than live TV streaming, according to the J.D. Power 2025 US Television Service Provider Satisfaction Study. Specifically, Cable TV customers […]
Buffering internet has been ranked among the most annoying everyday delays in an ‘impatient nation’ study. A poll of 3,000 adults uncovered that a fifth – the equivalent to 10.7 million Brits – consider themselves impatient. This comes as almost two in ten (19 per cent) blame social media for their lack of patience, with […]
The top 10 most complained-about TV shows of 2025 so far have been revealed – with ITV’s Love Island topping the list, and fellow ITV show This Morning entering the top 10 following a migrant rant from one of its presenters. The TV and entertainment experts at OLBG analysed Ofcom complaints data to reveal the […]