Gracenote, the content data business unit of Nielsen, has released a wealth of findings on global consumer attitudes and behaviours relating to video streaming in its 2025 State of Play report. The report concludes that video platforms relying on engagement to drive their businesses face major risks by not delivering user experiences that help viewers […]

Worldpanel by Numerator has found that ad-supported streaming made up ground on ad-free alternatives, with a seismic YoY increase of 6 million viewers in the UK now willing to see content with ads. Brits’ preparedness to accept ads on VoD streaming platforms continues to skyrocket as ad-supported streaming hit a record 23 million subscriptions in […]

After years of disruption, the global entertainment market is entering a period of recalibration according to Futuresource Consulting. The Living with Digital consumer research shows that audiences are rediscovering the cinema experience while maintaining healthy engagement with digital formats. Rather than competing, the two are now feeding into one another, and that’s a clear sign […]

TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its 2025 TiVo UK Video Trends Report, calling for established broadcasters to keep innovating to meet UK audience’s evolving digital habits. For the first time, the report reveals more than half (52.7 per cent) of broadcaster television content is being watched via apps […]

A quarter of people say they’ll buy their Christmas gifts on TikTok Shop this year, according to data from Kantar, jumping to 45 per cent of 16-34 year olds. TikTok Shop launched in the UK four years ago. Lynne Deason, head of creative excellence at Kantar, commented: “The media and retail landscape is much more […]

A UK Government-commissioned report suggests a lack of information, understanding and support is preventing young people from working in creative sectors including film and TV, music, visual arts, advertising and video games. The research reveals that although nearly one in three (31 per cent) of young people aged 11-18 years old express an interest in […]

Traditional television continues to lose ground in Spain. According to a report from EAE Business School, two out of three Spanish households now subscribe to at least one streaming platform – a sign that on-demand entertainment has become the new norm. The shift isn’t just about technology – it’s about generations. Homes with children watch […]

Samba TV, a specialist in AI-driven media intelligence, has released its 2025 US State of Streaming report that reveals a major turning point in American viewing habits as streaming now accounts for 60 per cent of all TV time, surpassing linear TV as the nation’s primary way to watch. Viewer preference for streaming continues to […]

Comscore, a specialist in measuring and analysing consumer behaviours, has released its 2025 State of Streaming report, revealing how consumer behaviour continues to reshape the US streaming landscape. A key finding is that audience expansion in both ad-supported (AVoD) and FAST channels shows no signs of slowing with big gains across the board. According to […]

Livewire, the gaming marketing company, has released research in partnership with PMCI Play that uncovers how gaming is shaping belonging, resilience and identity across generations. The Power in Play study surveyed more than 2,400 gamers across the US, UK, Canada, and Australia, with representation across age, gender, household income, and ethnicity. The research reveals how […]