Advanced Television

Research Library

Online ads grab attention 20% better than TV

YuMe, the video advertising technology company, and the IPG Media Lab, have published key findings from a media trial that shows significant differences between the attention paid by viewers to video ads online compared with those on television. Using facial tracking algorithms and biometric monitoring, a second-by-second monitoring of cognition, excitement, and stress found that […]

May 25, 2011

Connected TVs forecast to exceed 123m units in 2014

Overall, nearly 20 per cent of all TVs shipped in 2010 featured connected TV capabilities and according to the DisplaySearch latest Quarterly TV Design and Features Report, the connected TV category is forecast to grow to over 123 million shipments in 2014 (at a 30 per cent compound annual growth rate). Emerging markets will also […]

April 26, 2011

Push VoD interview

Push VOD Interview Advanced Television interviews Logiways’ Olivier Rousseau on the future of VOD. …………………………………………………………………………………………………………………………….

April 15, 2011

1 in 3 online have watched TV

A report from Knowledge Networks indicates that more people are consuming video from TV networks online, and that their tolerance for pre-roll or embedded ads within that video has not diminished since 2006. Knowledge Networks’s most recent TV’s Web Connections report demonstrates that more people are choosing to consume TV network video through free or […]

March 18, 2011

3D TV was over hyped

Early expectations of 3D TV were over hyped by the press, while current coverage laments the fact that 3D has not lived up to its promise. The reality is somewhere between the two extremes. 3D channels have been launched in North America, Europe, and Asia in 2010. More will come in 2011. In addition to […]

March 17, 2011

IPTV base will double by 2015

 IMS Research study IPTV: A Global Market Analysis – 2011 Edition, indicate that the worldwide IPTV subscriber base in 2015 will exceed 70 million. Currently, the market size stands near 36.5 million. John Kendall, IMS Research Market Analyst and author of the study states, “Most of the current growth for the platform is centered in […]

March 3, 2011

W. Europe will have 750 HD stations by 2014

There’s about to be some spectacular growth in the number of HDTV channels available to European viewers says Screen Digest (SD). It says HD channel growth is continuing strongly and is now reaching a level of maturity where genres that once would have been considered niche are becoming central to the HDTV content mix. Indeed, […]

January 25, 2011

HomeNet 2010

HomeNet 2010 In a world of Over The Top providers, implementing the Home Network is vital for service providers who want to maintain customer loyalty and enhance their service and monetization opportunities. But with the myriadof in-home and portable devices to connect, and an array of content types, this is no easy task. Hear from the […]

January 19, 2011

Research: Connected TVs 21% of shipments

  While the consumer electronics industry prepares its wares for the CES in Las Vegas, the foundations of a quiet revolution in TV viewing continue to be built, with 21 per cent of all TVs shipped in 2010 forecast to have Internet connectivity, according to DisplaySearch. The company’s Q4’10 Quarterly TV Design and Features Report, […]

December 31, 2010

61% US homes have HD

Consumer research from Leichtman Research Group, Inc. (LRG) found that 61 per cent of households in the United States have at least one high definition television (HDTV) set, and about 26 per cent have multiple HDTVs. Comparatively, in 2005, 12 per cent of US households had at least one HDTV, and 1 per cent had […]

December 29, 2010